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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. In every B2B industry, the quality of customer service is closely connected to customer retention. As any marketing expert might tell you, we are slaves to one-off sales. Penetration marketing.

Retention 238
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Online Courses & AI Alone Haven’t Made Any Seller an A-Player

MEDDIC

MEDDIC Academy pioneered online courses and other digital learning experiences in Enterprise B2B sales, since 2017. These modern learning strategies are now widely used in most professional development fields, including sales training. Sales Enablement Platform: Docs, Audio, and Videos designed to support sales activities.

Course 52
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Are Client Retention Folks the Best Salespeople in Your Company?

Babette Ten Haken

It just could be that client retention folks are the best salespeople in your company. Professionals involved in the post-sale care and feeding of newly-acquired customers. The best (often uncompensated) salespeople in your company are your client retention folks. Client retention professionals course-correct clients.

Retention 114
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How to Focus on Customer Retention to Acquire New Accounts

Alice Heiman

More often than not , sales and marketing efforts are centered around customer acquisition. So why not focus on customer retention? . What happens once your sales team lands a new customer? The sales team closes a deal. All the above is the right answer of course. Attract New Customers. All the above. .

Retention 143
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Sales Skills Online Courses

The Digital Sales Institute

Learning sales skills online is the quick and convenient way for salespeople to master a whole range of skills. Today, it is worth noting that learning sales skills online is not limited to basic topics or a few simple sales training videos. How Learning Sales Skills Online Works. How Learning Sales Skills Online Works.

Course 52
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Custom Course Creation

Pipeliner

This is to the ultimate disservice of their organization and can lead to revenue loss, lack of employee retention, and other negative impacts. Nancy Giere, interviewed by John Golden, explores how to create custom courses. This expert sales interview explores: Why training is so vital. He is CSMO at Pipeliner CRM.

Course 80
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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. Smart salespeople know that the initial sale is small potatoes compared to the numerous sales they can make in the future if they learn to retain their current customers.