Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Hubspot Sales

JUNE 25, 2020

If your CRM was once an island occupied only by your sales team, that's absolutely no longer the case. In the last few years, the CRM has evolved far beyond being just a tool for contact management. That's still a core function, sure, but the CRM now has something for every team and individual in your organization.

CRM 123

CRM Webinar Metrics Strategy Sales Qualified Lead 123

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Ask them how it was.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Paul Nolan We asked what’s trending in digital marketing. B2B digital marketing has usually been focused on rational, short-term activity. Samuel Scott, marketing speaker and author of The Promotion Fix column for The Drum. Colton De Vos, marketing specialist, Resolute Technology Solutions. Think Long-Term.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Understanding the Sales Force

FEBRUARY 17, 2014

When companies are considering and selecting CRM applications, the choice needs to be made by the people who will be reviewing the data on the dashboard, reviewing the reports and holding salespeople accountable for using the application. The information in the CRM is typically not sensitive company information.

CRM 274

CRM Webinar Metrics Engineering Report 274

SBI

JUNE 27, 2018

Together, these solutions; CRM, Online Meetings, ESignatures, and Lead Database/List building were by far, the most favored solutions. View our Infographic with key stats such as average number of tools in use, average spend, future purchase drivers and more. . At some point, when the market catches up to you, it will be table stakes.

Webinar Metrics 93

Webinar Metrics Survey Sales Technology Tools 93

Hubspot Sales

OCTOBER 15, 2019

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

CRM 105

CRM Top of Funnel Social Media Call-back 105

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

SBI

MARCH 13, 2018

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. I asked this question recently to a handful of sales executives and the answer was, “we have mandated that all info needs to be entered into the CRM, but quite frankly, the reps aren’t doing it.” Now, let’s apply it to sales. “If

CRM 139

CRM Data Intent Decision Maker 139

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

SugarCRM

JANUARY 20, 2022

Whether you’re implementing CRM new technology or reimagining the processes you have in your existing tools, ensuring that your teams use them consistently and correctly is a key factor in your success. Below are the first 2 minutes of the webinar and the slide deck. Leverage your leaders.

CRM 48

CRM SugarCRM Webinar Metrics How To 48

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. The short answer—a lot.

Data 251

Data B2B Churn Buyer Persona 251

Cience

DECEMBER 1, 2020

Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales. The CRM: A Key Customer Retention Tool. Your CRM stores all data about your customers. Live Webinars. Personalize Follow-Ups.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. Now, newsletters are one of the least effective lead generation tool—everyone has one.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

SugarCRM

MAY 28, 2021

But is the reality living up to the promise, and is your CRM actually costing your business revenue? In our webinar, we discussed how pursuing a 360-degree view can (actually) be an inhibitor to your success, why context matters in your customer view, and how to leverage Artificial Intelligence (AI) to improve data quality.

Webinar Metrics 52

Webinar Metrics CRM Data SugarCRM 52

Chorus.ai

JANUARY 8, 2020

If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. My favorite line from this Webinar is, “One of the most dangerous negotiations is the one you don’t know you’re in.”. Happy learning!

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

InsightSquared

FEBRUARY 26, 2021

Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” From assessing risk to pinpointing the coaching window, this webinar is a can’t miss for anyone who wants to accelerate revenue.

Top of Funnel 62

Top of Funnel Funnel Analytics Webinar Metrics 62

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Appbuddy

JUNE 30, 2022

This in turn has ripple effects on your customer relationship management (CRM) system. . Let’s take a closer look at how these workforce trends impact your CRM—and in many cases, make it harder to manage. . How will this impact your CRM data? . What’s the bottom line for your CRM? . Trend #1: Layoffs .

Trends 52

Trends CRM Face-to-face Hiring 52

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Email automation: Gist 3.

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

Hubspot Sales

JANUARY 28, 2020

In short, they provide tools and features to help turn interested prospects into paying customers. The HubSpot Growth Platform’s tools provide some of the most effective ways to construct and maintain a healthy, functional sales process that can deliver the results your business needs. HubSpot Growth Platform. Image Source: PlusThis.

Top of Funnel 93

Top of Funnel Funnel Software Software 93

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 79

Paid Content Webinar Metrics Strategy Marketing 79

The Pipeline

MARCH 31, 2011

Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales 2.0 , Sales Skills , sell better , Social Selling University , Tibor Shanto , Trigger Event Selling , Trigger Events , Webinar.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Close.io

SEPTEMBER 6, 2019

The whole point of using a CRM tool is to manage customer relationships, isn’t it? Too often businesses use their CRM software simply to keep a record of their customer interactions, or to store their contact information. Another way to utilize your CRM is to monitor key milestones along a customer’s lifecycle.

Face-to-face 91

Face-to-face CRM Customer Webinar Metrics 91

Nutshell

MARCH 15, 2024

This article explores the benefits of creating a lead nurturing process, the different stages of that process, and the ideal tools for a successful lead nurturing campaign. This is an excellent time to invite your leads to view webinars, workshops, conferences, and the like. Want even more sales and marketing tips from our experts?

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

SugarCRM

FEBRUARY 26, 2020

There’s no doubt that email marketing is a critical component of marketing automation, but it’s definitely not the only thing that a marketing automation platform accomplishes. Nowadays, traditional email marketing tools are adopting more features to try to appear as more fully-fledged automation tools.

Email Marketing 29

Email Marketing Tools Lead Rank Marketing 29

InsightSquared

DECEMBER 4, 2019

Do you trust the data in your CRM? In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. The reason for such limited trust in CRM systems, such as Salesforce, is that 90% of sales activities are simply not captured. The post Do You Trust The Data In Your CRM?

CRM 62

CRM Data Webinar Metrics Forecasting 62

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Ask them how it was.

Hubspot 100

Hubspot Conversion Webinar Metrics Sales Qualified Lead 100

The Pipeline

SEPTEMBER 2, 2020

Some developed internally, some just use whatever is in the mix when their CRM shows up, but they have one. These three elements have proven to be consistently successful in 15 plus years, in all geographies, across various industries and markets. There is no shortage of data being generated by apps and automation tools.

System 316

System Prospecting Quota Decision Maker 316

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. These include expenses, such as marketing, sales efforts, and overhead.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62