How Investing In CRM Data Quality Increases User Adoption and Trust Across The Business
Hubspot Sales
JANUARY 30, 2019
Data is one of the primary drivers of business strategy and projection, however, many decision makers don't fully understand how inaccurate data collection and poor data maintenance can negatively impact their marketing, sales and bottom line. Bad data can impact user adoption in the following costly ways: The Impact of Bad CRM Data.
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