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Discounting Belongs in Every Sales Tookit

Pipeliner

Discounting gets a bad rap. Critics consider it an act of desperation, a last-ditch knee-jerk tactic vendors try when prospects get nervous and jittery about buying. Discounting is a Sure Sign of Sales Failure , proclaims one recent headline. Done right, discounting is hardly a mark of shame. Net worth: $16.7

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End of Year Software Discounts: Savvy Cost Saving or Short-Sighted Business Move?

Sales Hacker

As such, steep discounts are often on the table in a way that can feel as thrilling as a 50% off Apple Watch on Cyber Monday. For example, in the reference above, Apple doesn’t technically discount their technology on Cyber Monday. And sometimes, a discount is just a discount, and you should grab it while it’s hot and save that money.

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Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

From making the first contact to nurturing a lead, sales prospecting is a delicate art. You must determine which outreach channels your leads will respond to and approach your sales prospecting tactics accordingly. It lets you engage with a prospect directly and answer their queries in real time. You must do it right, but how?

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The top 5 virtual event software platforms of 2020

Nutshell

A virtual event platform is a tool that will allow you to recreate the vibe of an in-person conference or trade expo over the internet. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times.

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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

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A Step-by-Step Guide to Sales Analytics & the Best Tools for It

Hubspot Sales

With the proper tools and tactics, a sales data analysis can be straightforward without sacrificing thoroughness and practicality. Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Leverage data visualization tools.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.