Sales Management Plus -- SMP

OCTOBER 30, 2023

Look inside any distribution ERP system and you’ll find thousands of customers, product SKUs, sales transactions and more. Leading distributors are taking advantage of all that data to discern important trends in their customer base, delve deeper into customer behavior and test new marketing messages. You should.

Distribution 52

Distribution Benefit Data Trends 52

Hubspot Sales

OCTOBER 15, 2020

To survive in a competitive market, brands must be agile. It’s in delivering that third element that distribution strategy comes in. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. What is a Distribution Strategy?

Distribution 95

Distribution Strategy Retail Channels 95

Hubspot Sales

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 100

Distribution Lead Rank Sales Qualified Lead Lead Scoring 100

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Scale Lead Rank Marketing 130

Hubspot Sales

NOVEMBER 9, 2020

This could look like a technology company selling marketing software to other companies and wholesalers selling products to supermarkets. While there are specific shared characteristics between all B2B sales, the industries they take place in require different levels of understanding and preparation on behalf of the salesperson.

Industry 115

Industry Buyer Persona Hubspot Retention 115

Hubspot Sales

FEBRUARY 7, 2020

But let’s be honest, distributing equity in a startup isn’t an intuitive process. How to Distribute Equity in a Startup. However, if you have a co-founder or co-founders, determining how equity should be distributed among all founders is an important decision that should not be taken likely. Not too shabby.

Distribution 113

Distribution How To Salary Scale 113

Pipeliner

MARCH 4, 2024

This article explores how the trucking industry plays a significant role in enhancing economic activity, developing stronger supply chain links, and ensuring timely delivery. Economic Impact The trucking industry is an economic backbone distinct from its primary logistic function.

Industry 64

Industry Transportation Retail Construction 64

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails).

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 2211 Electric Power Generation, Transmission & Distribution. 221122 Electric Power Distribution.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Cincom Smart Selling

SEPTEMBER 20, 2023

As science fiction writer William Gibson once famously said, “The future is here—but it’s not evenly distributed.” The same can be said for the digital future of the insurance industry, where there has been a steady, though uneven, march toward better systems, better processes and more empowered workers.

Industry 62

Industry Insurance Insurance Webinar Metrics 62

Cincom Smart Selling

SEPTEMBER 20, 2023

As science fiction writer William Gibson once famously said, “The future is here—but it’s not evenly distributed.” The same can be said for the digital future of the insurance industry, where there has been a steady, though uneven, march toward better systems, better processes and more empowered workers.

Industry 62

Industry Insurance Insurance Webinar Metrics 62

Tenbound

FEBRUARY 27, 2024

In a significant move for the software-as-a-service (SaaS) industry, David Dulany, Founder and CEO of Tenbound, has been appointed as the new Dean of The Open SaaS Institute. Is GTM short for Go To Market or Go-To-Market? This comes at a critical time when the industry is seeking direction and unity.

Industry 45

Industry Guidelines Pivotal Distribution 45

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

Smooth Sale

JUNE 13, 2022

Attract the Right Job Or Clientele: Five Ways to Improve Efficiency in the Insurance Industry. Our collaborative blog provides insights into ‘Five ways to improve efficiency in the insurance industry.’ The insurance industry is a highly regulated and fragmented market. The insurance industry is no exception.

Insurance 78

Insurance Insurance Industry Retention 78

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Pipeliner

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Engaging with your sales and customer service teams and conducting market research.

Marketing 64

Marketing Churn Social Media Promotion 64

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Sales Management Plus -- SMP

DECEMBER 12, 2022

As the owner or operator of a wholesale distribution business, you’re always looking for new and innovative ways to increase sales and grow your business. Traditional marketing methods can be costly and time-consuming, but targeted marketing can be a cost-effective way to reach new customers and grow your business.

Marketing 52

Marketing Distribution Automotive Segment 52

SugarCRM

APRIL 16, 2024

As such, manufacturing enterprises are now facing new challenges in managing and navigating dynamic markets. How can CRM solutions help manufacturers and wholesale distributors navigate complex markets and new challenges? Over the past few years, supply chain management has become especially difficult to navigate.

Distribution 26

Distribution CRM Transportation Forecasting 26

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Pipeliner

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Video 52

Video Marketing How To Lead Rank 52

Partners in Excellence

JANUARY 24, 2024

We can ask it to look at certain industries/markets, or types of companies. The “last mile” problem exists in all sorts of industries. For example, Amazon has little problem moving products from distribution center to distribution center. We can, for instance, ask it for issues facing certain roles.

Distribution 110

Distribution Lead Rank Face-to-face Analysis 110

Distribution Pricing Journal

OCTOBER 3, 2023

Experienced profit leaders in distribution know that this doesn’t always mean looking for ways to raise prices. This can be achieved simply by exposing your customers to more of your product range through targeted sales and marketing efforts. We’re always looking for ways to drive profitability.

Distribution 52

Distribution Customer Discount Segment 52

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Every company, no matter how big or little, is always on the lookout for the next great thing when it comes to GTM tactics that will help them dominate their industry.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Pipeliner

MAY 26, 2021

If you’ve done any research online about the automotive industry you’ll know just how diverse the field is and how many avenues there are to create a business. Let’s take a look below at how to kick off your business in the automotive industry. Understand Your Market. Where or who your distribution partners are.

Automotive 52

Automotive Outsourcing Services Industry Licensing 52

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Distribution Pricing Journal

AUGUST 11, 2023

We don’t need to tell regular readers and distribution pricing experts that data is the most powerful catalyst for growth in the distribution industry. The importance of data analysis has grown in every area of distribution, from the small startups to the large national acquirers.

Outsourcing Services 52

Outsourcing Services Data Distribution Government 52