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What Is Lead Distribution and How Can You Use It?

Nutshell

Definition: Lead distribution is the process of strategically assigning leads to specific sales reps. And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy. Table of Contents What is lead distribution? Why is lead distribution important?

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The Top Five Benefits of Distribution Sales Data

Sales Management Plus -- SMP

Look inside any distribution ERP system and you’ll find thousands of customers, product SKUs, sales transactions and more. Leading distributors are taking advantage of all that data to discern important trends in their customer base, delve deeper into customer behavior and test new marketing messages. You should.

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SMP Integrates with Constant Contact for Seamless Distribution Marketing Experience

Sales Management Plus -- SMP

Whether that means integration with an outside Lead Management System, Marketing Automation Platforms, E-Commerce System, or others, we have you covered. To learn more or get started, contact your SMP account manager today. This includes synchronizing all of your marketing lists from SMP to Constant Contact.

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How Distributors are Increasing Their Sales Through Targeted Marketing

Sales Management Plus -- SMP

As the owner or operator of a wholesale distribution business, you’re always looking for new and innovative ways to increase sales and grow your business. Traditional marketing methods can be costly and time-consuming, but targeted marketing can be a cost-effective way to reach new customers and grow your business.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Need Some DIY Sales Management Training? Use Our 5 Checklists

criteria for success

If you're in the market for some DIY sales management training, you've come to the right place. We've compiled 5 checklists for you to use with your sales managers in any organization. We often talk about the importance of process in selling, but good sales management is a process too.

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How SMP Increases Enterprise Value for IMARK Distributors

Sales Management Plus -- SMP

The most common determination of enterprise value in wholesale and durable goods distribution is a long-term track record of profit and sales growth. What makes your company attractive and valuable is proof of a reliable system for driving profit through sales growth. These tools add value no matter how your team uses them.