Understanding the Sales Force

JANUARY 4, 2024

I am excited to return to my roots and grow the sales consulting and training firm I started in 1985, Kurlan & Associates. Kurlan is best known for the Baseline Selling sales process and methodology I introduced in 2005 and I’ll be driving many updates to the look, feel, content and delivery methods of Baseline Selling.

Distribution 170

Distribution Exercises Course Call-back 170

Understanding the Sales Force

MARCH 13, 2024

But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back when our sales training and coaching is specific to RFPs. When training and coaching salespeople, the theory of how to sell to companies that buy via the RFP process is not enough.

Decision Maker 193

Decision Maker Data Hiring Proposal 193

PandaDoc

OCTOBER 30, 2023

Gamification took the sales industry by storm in the latter half of the previous decade — and with good reason. Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Let’s jump in!

Sales Process 52

Sales Process Incentives Incentive Hiring 52

PandaDoc

APRIL 5, 2023

There’s a simple reason behind automating sales processes — less time spent on low-value-added activities results in more time spent on actual selling. What is sales process automation? Sales process automation doesn’t only concern your sales team.

Sales Process 52

Sales Process Benefit Scale Top of Funnel 52

Showpad

JUNE 15, 2020

Sales training programs offer your reps the opportunity to develop their sales skills and connect with customers more meaningfully — when set up and executed properly. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. . Benefits of sales training.

Training 83

Training How To Sales Enablement Distribution 83

criteria for success

APRIL 7, 2021

If you're in the market for some DIY sales management training, you've come to the right place. We've compiled 5 checklists for you to use with your sales managers in any organization. We often talk about the importance of process in selling, but good sales management is a process too.

Sales Management 85

Sales Management Training Journal Forecasting 85

criteria for success

JANUARY 14, 2020

Before we get into what makes the best sales process for professional services, we need to dispel the head trash most professional services have about selling. The Best Sales Process for Professional Services Companies. Whether you’re a consulting firm or a law practice, one thing is for sure: you need a sales process.

Sales Process 52

Sales Process Company Top of Funnel Sales Qualified Lead 52

The Brooks Group

MARCH 18, 2019

In order to be successful, you must strategically build your distribution channel network and follow the right steps to develop a strong, ongoing relationship with each channel partner. What is a Channel Sales Program? Tips for Getting the Most out of Your Channel Sales Process. Conclusion.

Outsourcing Services 70

Outsourcing Services Channels Sales Process Margin 70

Sales Management Plus -- SMP

OCTOBER 23, 2023

Customer relationships are more important in distribution than making individual sales. But how is your post-sale follow-up? Following up with customer post-sale is an important way to make sure your customers know they mean more to you than just a sales transaction. Schedule a free test drive of SMP.

Follow-up 52

Follow-up Distribution Customer Loyalty 52

Sales Hacker Training

SEPTEMBER 5, 2017

I’ve been professionally selling for about 20 years and delivering formal sales training for approximately 8 of them. I’ve bought and sold a lot of training over the years and have seen it have a significant impact on results and I have seen it fall completely flat. How to Approach Sales Training. Prospecting.

Training 75

Training Top of Funnel Sales Methodology Distribution 75

Janek Performance Group

APRIL 17, 2024

76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). They can streamline the sales process and reduce the need for expensive lead generation tools or outsourcing services. 85% percent focus on outbound activities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Allego

FEBRUARY 14, 2022

“If you go off and build content without early collaboration with the field, you’re probably going to be a little bit off as you distribute that. And the more off you are in that content, the less likely sales will use that content.”. Distribute the Content. You can also: Track buyer engagement through the sales process.

Distribution 133

Distribution How To Scale Webinar Metrics 133

Allego

SEPTEMBER 18, 2017

The asset management industry’s ongoing evolution is creating significant change for distribution leaders. As you’d expect, the industry’s evolution is driving major change in the way firms train and support their wholesalers. Watch former National Sales Manager Bob Kuberski describe their approach in this 4 minute video.

Training 48

Training Lead Rank Hiring Lead Scoring 48

Highspot

JANUARY 22, 2024

Here are the key differences between the two: Scope and Focus Go-to-Market Strategy (GTM): Encompasses the entire process of bringing a product to market, including product development, pricing, distribution, sales, and customer support. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Here are the key differences between the two: Scope and Focus Go-to-Market Strategy (GTM): Encompasses the entire process of bringing a product to market, including product development, pricing, distribution, sales, and customer support. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Vengreso

FEBRUARY 7, 2019

There is now no doubt, NO DOUBT that the company I am honored to lead as CEO is the world’s largest digital sales training company. We’ll also give you a powerful summary of what it takes to start your own digital sales process. Why did we focus on flooding the digital sales training space like this?

Company 97

Company Training Ideal Customer Profile Social Selling 97

Sales Management Plus -- SMP

OCTOBER 17, 2023

One of the most important advantages to running your sales process with SMP is the ability to leverage personalized sales insights using your own data. This empowers sales teams to make informed decisions and drive better results. It is grouped by sales rep, making it easy to distribute and discuss in team meetings.

Closing 52

Closing Distribution Report Follow-up 52

Partners in Excellence

MARCH 26, 2015

Most organizations I work with have a sales process. But when I look at it, it’s not THEIR sales process. Sure it’s a sales process, but it’s not theirs. That is, they’ve leveraged the same generic sales stage steps that came with their CRM system.

Sales Process 48

Sales Process Transportation B2C Engineering 48

Openview

MAY 7, 2019

Bringing in outside training and/or building a sales enablement function is an expensive investment, yet it’s critical to the success of your sales organization. You fix this with behavior training around the discovery and qualification stages. Your ‘Median Days in Sales Cycle’ is going up.

Top of Funnel 87

Top of Funnel Training Company Pipeline 87

Highspot

DECEMBER 19, 2023

Furthermore, the playbook aligns sales activities with broader business goals. It harmonizes sales and marketing to ensure focus on unified business targets. Its benefits contribute to more aligned sales processes and reps that excel in their roles: 1. How Do You Create a Winning Sales Development Playbook?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Understanding the Sales Force

JUNE 6, 2018

For years I noticed that most people never touched the manuals, handouts, CD's, card decks, and books that were distributed to them for the training programs in which they participated. Did you ever spend hours assembling a child's toy only to watch it sit unused until the kid outgrew it and you gave it away?

Data 223

Data CRM Distribution Study 223

Highspot

FEBRUARY 14, 2024

Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Place: Distribution channels and logistics. case studies, one-pagers), frequency, and distribution channels. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Place: Distribution channels and logistics. case studies, one-pagers), frequency, and distribution channels. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Hubspot Sales

NOVEMBER 28, 2022

Sales is the lifeblood of every business. While the sales process can be complex and time-consuming, targeted automation with the right tools can ease the burden on your sales team. That includes simplifying lead distribution and management. What is lead distribution software? Over 500 app integrations.

Distribution 97

Distribution Lead Rank Software Software 97

Zoominfo

OCTOBER 12, 2022

Above all else, an integrated tech stack means greater visibility for key internal stakeholders at every step of the sales process. Whether you’re managing a handful of sales reps or a team of dozens, you need to monitor how pitch strategies are working, gauge trends in prospect feedback, and keep an eye on rep performance.

Analysis 130

Analysis Territories Scale SalesForce 130

Pipeliner

MARCH 30, 2024

It underscores every employee’s pivotal role in the intertwined marketing and sales processes. Delving deeper, Tom emphasized embedding a sales-oriented ethos across the organizational spectrum. He advocates for an environment where everyone recognizes their integral role in the sales continuum.

Video 52

Video Lead Rank Lead Scoring Sage 52

The Pipeline

AUGUST 14, 2014

I was recently contacted by a sales director about training the team. We assessed the team, had input from a number of people in the company, and customers, and designed training that required two days of delivery at the start, followed by Renbor’s Follow-Through Action Plan regimen. What do you want me to cut?” “No

Workbooks 288

Workbooks Incentives Incentive Distribution 288

Allego

SEPTEMBER 8, 2022

One group particularly prolific is sales professionals. Sales leaders, trainers, and consultants regularly post articles that they distribute via their LinkedIn newsletter. We asked our sales leaders and reps which ones they prefer, researched them, and narrowed the list down to 18. Published weekly. Published biweekly.

LinkedIn 118

LinkedIn Hiring Sales Leadership B2B 118

Allego

AUGUST 24, 2021

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. With a holistic sales enablement strategy , you can accelerate the sales cycle, drive higher average win rates and contract values, boost profitability—and transform marketing and sales.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Janek Performance Group

JANUARY 10, 2023

All sales organizations want to sell more products. Of course, one way is to hire more sales reps. But with the time and cost of recruiting, onboarding, and training new reps, this can be prohibitive. Another way is through channel sales or third-party partners. This will be as true in the future as it was in the past.

Channels 62

Channels Hiring Retail How To 62

DiscoverOrg Sales

JUNE 8, 2017

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Marketing-generated awareness.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Mindtickle

MAY 2, 2023

As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell.

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

SBI

JANUARY 12, 2022

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Ariel : Every aspect of sales is becoming remote, and even many Sales Kickoffs that were planned to be in person are now being moved to remote or hybrid experiences.

Hiring 65

Hiring Lead Rank Lead Scoring Scale 65

Hubspot Sales

JANUARY 20, 2021

Product Training. Sales support is often tasked with product training — typically for individual reps. It might sound obvious, but you want your sales reps to be as well-informed and prepared as possible. The most effective sales process in the world won't work if a rep has no idea what they're talking about.

Hiring 100

Hiring Lead Generation Lead Rank Sales Qualified Lead 100

SBI Growth

OCTOBER 12, 2013

30% of marketing’s entire budget is now devoted to content creation and distribution. How will Sales Ops support sales in adapting to keep pace? As the primary team responsible for sales tools, it’s time to re-evaluate. Get the sales team trained on how to sell socially. What about your plan for next year?

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

Allego

SEPTEMBER 28, 2022

The truth is that virtual sales and the components that come with it, such as meetings, demos, launching new products, sharing content and onboarding, and training sales reps , require an entirely new skill set. Sales teams must be equipped with tools to successfully close deals regardless of location.

Sales Enablement 71

Sales Enablement Hiring Video Sales Cycle 71

Allego

APRIL 14, 2021

Functions that were siloed—training, learning, and coaching—are merging with content creation and management. Now that most B2B sales are virtual, a unified approach to sales enablement is more critical than ever for keeping teams on track. An evolved approach includes these six essential sales enablement capabilities. #1

Sales Enablement 120

Sales Enablement Top of Funnel Hiring SME 120