7 Solution Selling Tips for the New World
Marc Wayshak
JULY 16, 2021
Years ago, a term came along that has since become a ubiquitous buzzword in the world of sales : solution selling. I can’t tell you how many salespeople tell me, “I use solution selling” or “My focus is on being a solution salesperson.” In reality, most salespeople who think they’re solution selling are actually just “putting lipstick on a pig,” as the saying goes—taking the same old-school sales techniques people have been rehashing for decades and just calling it someth
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