Thu.Oct 28, 2021

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5 Strategies to Create B2B Sales Agility

Sales and Marketing Management

Some aspect of remote selling is here for good. To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility. The post 5 Strategies to Create B2B Sales Agility appeared first on Sales & Marketing Management.

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Six Ways to Put Enterprise Sales in the Fast Lane

Zoominfo

“Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. But the rewards are substantial, as these large companies — often with $1 billion or more in revenue and thousands of employees — can lead to large annual contract values.

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Are Trade Shows Poised for a Rebound?

Sales and Marketing Management

A return to meeting in person may be slow, but aspects of live events simply can’t be duplicated. The post Are Trade Shows Poised for a Rebound? appeared first on Sales & Marketing Management.

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Saas Survey 2021

For Entrepreneurs

2021 SAAS SURVEY – Part 1 For the eighth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) Thank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to Adam Noily and the team at KBCM Technology Group for their work on.

Survey 137
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Six Steps to More Engaging Virtual Meetings

Sales and Marketing Management

John Chen is CEO of Geoteaming, a provider of virtual team-building exercises, and the author of “Engaging Virtual Meetings.” He uses ENGAGE as a mnemonic means of remembering six steps to defeat virtual meetings fatigue. The post Six Steps to More Engaging Virtual Meetings appeared first on Sales & Marketing Management.

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Virtual Exhibits Lose Effectiveness

Sales and Marketing Management

Virtual corporate events during the pandemic have mainly fallen into two categories: informational/educational and those that tried to replicate a trade. show floor with virtual exhibitors. Educational programming gets higher marks from virtual event. The post Virtual Exhibits Lose Effectiveness appeared first on Sales & Marketing Management.

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The Adapter’s Advantage: Mark Bowden on Acing Communication in a Virtual World

Allego

Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success. Mark Bowden has been voted the #1 body language professional in the world for the past two years. In episode 32, he explains how you can use nonverbal communication and body language to maximize communication, build trust and be more dynamic on screen. Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn.

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Cameras Off Can Lessen Fatigue

Sales and Marketing Management

When meeting in person isn’t possible, a telephone call may be the next best thing to being there pressure to monitor appearance in professional settings. The post Cameras Off Can Lessen Fatigue appeared first on Sales & Marketing Management.

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2021 SaaS Survey – Part 2

For Entrepreneurs

This is the second part of the 2021 SaaS Survey that we conduct in partnership with KBCM. The full Survey can be downloaded in PDF form using this link. This post contains the following sections: CAC Ratios and CAC Payback Contracting and Pricing Operations and Cost Structure Valuation, Capital Efficiency and Exit Expectations Top Quartile.

Survey 122
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Virtual is a reality.

Sales and Marketing Management

Hybrid is the new black. What does that mean for show sponsors and attendees? The post Virtual is a reality. appeared first on Sales & Marketing Management.

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So You Want to Hire a Knowledge Manager

Guru

You don’t mean to brag, but your workplace is pretty on track to having a bonafide knowledge-driven culture. You have the tools, you have the enthusiasm, and you even have some employees that love adding to your knowledge base. There’s only one thing you’re missing: a verified knowledge manager.

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Show Floor Buzz

Sales and Marketing Management

B2B professionals share thoughts about live vs. virtual. The post Show Floor Buzz appeared first on Sales & Marketing Management.

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[Webinar] Sales Coaching for Stronger Performance

Revegy

We recently sat down with Matt Webb, Sales Productivity Specialist for Mentor Group, to discuss what a great coaching strategy looks like. We learned about overcoming barriers to coaching, how to build a better coaching framework, and more. Would you believe that a 5% shift in performance of the core performers yields over 70% more […]. The post [Webinar] Sales Coaching for Stronger Performance appeared first on Revegy, Inc.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Sales Outreach: Why Old School Hunting Doesn’t Work

criteria for success

For this week's blog post, I sat down with our CEO and Founder, Charles Bernard, to discuss why old school hunting in sales outreach doesn't work in today's market, and what new school outreach asks of salespeople and leaders. Read on to learn more! Sales Outreach: Why Old School Hunting Doesn't Work. Rylan: “This is Rylan Sylvester. I'm the Marketing & Sales Coordinator here at CFS and I'm here talking to our CFS Founder and CEO, Charles Bernard.

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Traditional Marketing Ideas To Always Include in Your Campaign

Smooth Sale

Image credit. Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. Complimentary to incorporating traditional marketing ideas is to approach business similarly on the sales side.

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From Process to Playbook Your Small Business Sales System

SalesProInsider

Some people love systems; others don’t. Yet systems drive everything from our bodies to our businesses. Smart business owners set up all kinds of systems to gain efficiencies in core functions such as product/service delivery, accounting, procurement, etc. Yet many don’t take the same approach for their sales function. Instead they follow a few typical paths: The owner continues to be the main “rainmaker” with some marketing help for leads and branding.

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It’s Not Sales Enablement, It’s Go-to-Market Enablement

Sales Hacker

powered by Sounder. Enablement as a function — not sales enablement, but go-to-market enablement — will continue to rise in prominence because it helps to orient the whole go-to-market team around how buyers want to buy. It drives customer experience, revenue, and forecasting. It integrates data, platforms, processes, and teams. To succeed, it takes cultural change.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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The Cap-Ex Loophole

Selling Energy

We have discussed the landlord/tenant dynamic and the metrics to focus on when presenting a project. Today, I’d like to delve into a bit of bonus content.

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Unforced Errors On Video Are Costing You Sales

Julie Hanson

Are you making these unforced errors on video? As prospects expectations of what constitutes acceptable video behavior rises - along with the explosion of competition on video - you can't afford to make these avoidable mistakes. These Behaviors Should be Ancient History: From hostage videos, to sketchy or nonexistent eye contact, to Resting Business Face.

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Debunking the 4 Myths of Building vs. Buying a RetEx Platform

Repsly

Has your IT team considered building your retail execution or field team management platform rather than buying one from a software vendor? All we can say is WAIT! There may be some hidden costs to consider before undertaking a project of that scale.

Scale 62
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2021 SaaS Survey Results – Part 1

For Entrepreneurs

2021 SAAS SURVEY – Part 1. For the ninth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities). Thank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you … The post 2021 SaaS Survey Results – Part 1 appeared first on For Entrepreneurs.

Survey 52
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Aligning the Sales Process With How Buyer’s Buy – Episode 16

Customer Centric Selling

“ We’ve got to change the focus from what we want to tell them to what we want to learn about them. ” – Frank Visgatis. Welcome to the CustomerCentric Selling podcast! In today’s episode, Frank and Tim highlight the importance of aligning ourselves with the buyer’s needs at the right time in their buying journey. This sales challenge applies to any market, product, and company as sales training often neglects to develop the needs of your prospect before value proposition. .

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2021 SaaS Survey Results – Part 2

For Entrepreneurs

This is the second part of the 2021 SaaS Survey that we conduct in partnership with KBCM. The full Survey can be downloaded in PDF form using this link. This post contains the following sections: CAC Ratios and CAC Payback … The post 2021 SaaS Survey Results – Part 2 appeared first on For Entrepreneurs.

Survey 52
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The Future of Sales Innovation

Vendor Neutral

Discover 10 tips for creating an innovative sales program. Learn the future of sales and sales technology, and how to use those trends to increase client retention and growth.

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How to Use Google Ads to Generate Smoking-Hot Leads (video)

Pipeliner

In this Expert Insight Interview, John Horn discusses using Google Ads to generate smoking-hot leads. John Horn is a digital marketing expert, online retailer and the Chief Executive Officer at StubGroup. This Expert Insight Interview discusses: Why people fail at Google Ads because of unrealistic expectations. The factors that determine success with Google Ads.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Achieve Sales and Marketing Success with Bombora and Triblio

SugarCRM

Salespeople and marketers should work closely and collaboratively when they implement account-based marketing strategies. However, the two teams are often at odds and don’t share the same goals. At Sugar, we knew there was a way to ditch the blind spots and roadblocks that prevented our marketing and sales teams from working together to drive more pipeline.

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?? How to Identify What’s Working and Not Working in Your Business

Pipeliner

The backend often gets away from us, particularly small businesses and entrepreneurs. In this Expert Insight Interview, we welcome Anne Hill, CEO of Hilltop Virtual Solutions; a company focused on helping small businesses be more successful. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 How to Identify What’s Working and Not Working in Your Business appeared first on SalesPOP!

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Sales Training Program Trouble? Look to Outside Sales Enablement for a Holistic Solution.

Mereo

Sales training is a common prescription to B2B selling organizations’ problems. Salespeople not hitting quotas? No problem — sales training! Rolling out new solutions that take a different value messaging approach? Sales training! A young, new sales team that needs onboarding to your unique sales strategy? Sales training it is! Yet, no matter how valuable a specific sales training program can be , when the program alone fails to make any impact on revenue performance it usually is indicative of