Educate To Sell
The Pipeline
OCTOBER 2, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. I was in the audience for a panel looking at sales, and the future of sales (yes, another). What made this a wee bit more interesting is they actually had some buyers on the panel, bringing a level of reality often absent from such affairs. One CEO made a comment that at first seems basic, but when expanded on his experience, it was easy to see why we as sellers think we are doing something, the buyer completely misses, or misinterprets.
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