Connext Digital

AUGUST 30, 2018

Salespeople were the gatekeepers of information—you needed to ask them about anything you needed to know about the product you wanted to get. Even word-of-mouth marketing and referrals have transitioned online in the form of reviews and testimonials. Here are some fast facts that can help you optimize your digital marketing strategies.

Consumer 83

Consumer Ideal Customer Profile Engineering Gatekeeper 83

Increase Sales

NOVEMBER 6, 2015

No cold calling, no stonewalling by the gatekeeper. Market trends are identified. Also by listing the ideal client they realized my ideal target client is not start-ups, but a very specific niche market. Follow her on Twitter or check out her profile on LinkedIn. Life and sales are good! The ideal customer is defined.

Referrals 70

Referrals Ideal Customer Profile Small Business Small Business 70

Hubspot Sales

JULY 23, 2018

If you've had trouble getting past a gatekeeper or find it difficult to reach the right person at a prospective company, keep a close eye on their hiring. If you need to speak with a decision maker in marketing, look for job postings for "Marketing Managers" and click "Save" when one comes along. Create a search alert.

LinkedIn 145

LinkedIn Prospecting Hiring Ideal Customer Profile 145

DiscoverOrg Sales

APRIL 11, 2016

Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Even with the advanced capabilities of modern sales and marketing intelligence solutions, going without one is still a common reality.

Lead Rank 120

Lead Rank Lead Scoring Leads Marketing Qualified Lead 120

No More Cold Calling

AUGUST 20, 2015

What is the marketing plan for following up? When you prospect through referrals : You bypass the gatekeeper and score meetings with decision-makers every time. Connect with No More Cold Calling Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook. Save your money.

Closing 120

Closing Sales Management Referrals Ideal Customer Profile 120

Tenbound

JANUARY 26, 2024

Researching Competitors’ Customers for Insights Leveraging Competitor Analysis One way to gain valuable insights into your target market is to analyze your competitors’ customers. Connect with your prospects on LinkedIn or follow them on Twitter. Keep them engaged and interested throughout the process.

Case Study 64

Case Study Segment Social Media Follow-up 64

Partners in Excellence

OCTOBER 8, 2015

If you are a LinkedIn Marketing Expert, I’ll be hesitant, I’m not likely to connect. If you are a LinkedIn Marketing Expert sending the standard LinkedIn connection invitation——well then how can you be a LinkedIn Marketing Expert? You’re toast. Enough said. What’s this about?

Networking 48

Networking Lead Gen Gatekeeper LinkedIn 48

No More Cold Calling

APRIL 2, 2015

LinkedIn, Twitter, Salesforce, Google+ … I could go on and on. There are hundreds of great applications that help us work more efficiently—including CRM, marketing automation, social-selling tools, advocate platforms, and more. and try every ploy to get around the gatekeeper. What’s the most powerful sales tool at your disposal?

Referrals 120

Referrals Cold Calling Guarantee Networking 120

Salesmate

FEBRUARY 21, 2020

Businesses are well informed and abreast of the market as well as its changing trends. You need to stay focused, get past the gatekeepers, connect with the right decision-makers, and convince them to meet you. You need to get in front of them to convince them your product is worth their precious dollars.

Sales Meeting 99

Sales Meeting Meeting B2B Decision Maker 99

Sales Evangelist

NOVEMBER 17, 2019

Salespeople are having a difficult time getting past the gatekeeper and making contact with the decision-maker. With the gatekeepers, like receptionists, salespeople have to get assertive to get to the decision makers. For other sales concerns, you can also reach out to Donald via LinkedIn , Instagram , Twitter , and Facebook.

Closing 67

Closing Decision Maker Ideal Customer Profile Gatekeeper 67

Hubspot Sales

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Say our target market consists of small to medium-sized businesses with anywhere from 100 to 1,000 employees.

Prospecting 142

Prospecting Tools Top of Funnel Lead Rank 142

Anthony Cole Training

APRIL 15, 2011

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! I presented a keynote today to the Cincinnati Chapter of AMA - American Marketing Association. Follow Me on Twitter! Hire SalesPeople Who Can and Will Sell in These Tough Markets. Click here to listen to Tonys BEW Interview.

Hiring 174

Hiring Ideal Customer Profile Sales Qualified Lead Webinar Metrics 174

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Sales Evangelist

DECEMBER 5, 2019

By teaching them the social skills needed and building their LinkedIn accounts, he’s helping them market their abilities and attract opportunities. There are no gatekeepers on LinkedIn and salespeople can use this accessibility to their advantage. It’s the best place to reach out to C level executives because you have direct access.

Ideal Customer Profile 75

Ideal Customer Profile LinkedIn Pipeline How To 75

Tony Hughes

FEBRUARY 22, 2018

This is a controversial idea but one that can be aligned with your go-to-market strategy. To buck this trend and in recognition that there's typically only one name on the purchase order, I'm advocating the most counter-intuitive 'get past the gatekeeper' strategy of all time! Hey I'll be in Auckland, let's do lunch.'

Ideal Customer Profile 66

Ideal Customer Profile Social Media Account Penetration 66

OnePageCRM

JUNE 15, 2017

How to get past gatekeepers. The best way to get past a gatekeeper like this is to reframe how you approach the call. The best way to get past a gatekeeper like this is to reframe how you approach the call. Follow them on Twitter and respond to something they’ve posted. Call script examples. 6 goals of a good call script.

Gatekeeper 46

Gatekeeper Social Media How To Decision Maker 46

Sales Hacker

APRIL 19, 2018

Build close plans on all the big deals to show you understand the customer’s internal gatekeepers , procurement processes, compelling events and dates. How can marketing assist you with inviting prospects to events if you don’t bother to put them in the system? Here is an ideal meta framework for opportunity management.

Ideal Customer Profile 84

Ideal Customer Profile Forecasting CRM Sales Qualified Lead 84

Tony Hughes

FEBRUARY 22, 2018

If you are just starting out your career in selling with your Twitter, Facebook, LinkedIn and Google+ in hand, put down your social selling quiver for a moment today. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

SBI

OCTOBER 30, 2018

She spent thirty years in sales and marketing. So, until we solve that problem where companies start to say, “You know what, we have to a VP of Marketing, we have a VP of Sales, we need a VP of Revenue Technology or some sort of tech enablement or sales enablement role.” That’s a lot in of itself.

Sales Enablement 139

Sales Enablement Top of Funnel Vendor Ideal Customer Profile 139

Sales Training Advice

NOVEMBER 2, 2010

Connecting, getting a conversation started with your market and then sustaining that conversation requires that you apply a range of skills at your disposal as a sales professional. They saw it as an important market and therefore felt it was important to be there. After all, how better than to connect with a 1.3 VP-level or above).

Skype 47

Skype Customer Face-to-face Networking 47

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 133

Paid Content Top of Funnel Lead Rank Webinar Metrics 133

The Sales Association

NOVEMBER 9, 2011

Flip the gatekeeper paradigm on its head. When they say yes, then ask, "I was pointed in your direction as the head of marketing, is that right?" Share to Twitter Share to Facebook. Twitter Updates. They had a problem. They needed access to the decision-makers at these mid-sized local businesses. Tips and Tactics 1.

Cold Calling 34

Cold Calling Top of Funnel Face-to-face Call-back 34

OnePageCRM

MAY 25, 2017

In episode 24 of the I Love Marketing Podcast , Dean Jackson introduced a game-changer concept of More Cheese, Less Whiskers. In a previous company I worked with, the marketing team or SDR team would begin reaching out with a sequence of cold emails. How to get past gatekeepers. How does your schedule look this week?

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. AB Testing. Account-Based Everything / Revenue.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Training Advice

JUNE 10, 2013

Most sellers think that doing research on LinkedIn, Facebook and Twitter is enough when it comes to integrating social networking into their prospecting. Follow them on Twitter. Once you’re connected in some way, using your social network to send direct messages may get past gatekeepers when nothing else will.

Prospecting 70

Prospecting Strategy Social Media Cold Calling 70

Sales Hacker

JANUARY 24, 2018

Two of which are currently sales and marketing. Creating a website might seem like a task for marketers. Brian Dean boosts credibility on his homepage by including blogs where he’s featured, as well as testimonials from other marketing influencers: Remember the recommendations you gathered when optimizing your LinkedIn profile?

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Sales Hacker

MAY 10, 2018

The American Marketing Association says that the average consumer is exposed to up to 10,000 brand messages a day. It’s becoming more and more difficult to reach decision makers as gatekeepers and decision-makers receive hundreds of emails and dozens of calls each day. The Problem with Winging It on That Discovery Call.

Conversion 57

Conversion Hiring Sales Qualified Lead Call-back 57

Sales Hacker

MARCH 2, 2020

80/20 Sales and Marketing. Growth requires taking market share from your competitors, while they try to do the same to you. According to David Breshears , this book is “critical strategic and tactical advice for transitioning sales from a blue ocean to a highly competitive market.” Money: Master the Game. Extreme Ownership.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Chorus.ai

NOVEMBER 1, 2019

While this may seem challenging, it’s generally a good sign that your prospect is educated on the market, and educated prospects are more likely to close. Prospects also tend to bring up objections around budget, pricing, and competitors at least once early on. Try saying: “I understand, NAME. What is social selling?

Cold Calling 54

Cold Calling Film Social Selling Coaching 54

Tony Hughes

MARCH 13, 2018

These 25 solutions form the bedrock to proven sustainable results with advanced social selling injected as a force multiplier: Move from push to pull marketing. While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Flip the script. May the 'first in' win!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63