The ROI Guy

SEPTEMBER 12, 2011

We are sometimes asked what the key differentators are between Alinean and other value-based tool providers. Our tools help you not just perform economic justification, but help sales and marketing facilitate each step through the buyer’s journey , from discovery through consideration and decision. Let me provide just a few.

Lead Rank 40

Lead Rank Lead Scoring Tools ROI 40

The ROI Guy

JULY 18, 2016

in Selection, But more content does not guarantee accelerated decisions, greater deal size or more wins. 2) Overcoming one-size fits all content - With buyers getting 32% more content from solution providers compared to two years ago, fatigue is setting in, with many growing tired of look-alike white papers and canned product pitches.

Research 49

Research Decision Maker Guarantee Buyer 49

The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Sales Tools 80

Sales Tools Tools Incentives Incentive 80

SugarCRM

NOVEMBER 18, 2021

Now, newsletters are one of the least effective lead generation tool—everyone has one. Today, attracting new prospects to a webinar is a challenge for B2B organizations as we all receive so many hourly and daily emails, many of which are requests to download a free white paper or attend a webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

The ROI Guy

FEBRUARY 21, 2012

The Value of a Lead The new content and tools are likely to require an investment on your part, to develop the new content and interactive tools to meet new buyer expectations. Is it Worth It? So how do you justify the incremental investment it’s going to take to drive these new programs? This would mean close to 200% ROI.

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

Hubspot Sales

DECEMBER 29, 2017

This [blog post, podcast episode, white paper] has some interesting tips. Why this works: The unexpected subject line is guaranteed to boost your open rate. You can book a meeting with me here: [Link to meetings tool.]. - [Your name]. 3) “No sales pitch, guaranteed”. Cheers, [Your name]. 6) “First of your kind”.

Guarantee 104

Guarantee Industry Prospecting Fashion 104

The Pipeline

AUGUST 26, 2011

The results were just as he had guaranteed. Ian had to rethink the tools he was purchasing to ensure that he could match the growth for which the CEO was looking. Sales Tool. White Paper. It did everything he said it would do. My division’s expenditures went down and profits were up. Sales Cycle. Sales eXchange.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Media B2B 40

The Pipeline

MAY 23, 2011

All 100% Satisfaction Guaranteed. Sales Tool. White Paper. In case that is not social enough for you, they offer 500 Facebook Fans a month for $96 per month. According to the site “Most Popular” is 2,000 Twitter followers per month for $89. That’s the kind of social circle I want to belong to.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

SalesLoft

APRIL 18, 2016

There’s a new technology coming out every day, and companies invest in different tools to “help” the SDR be more productive. Take an afternoon or weekend to step back and look at all the different tools you use, and figure out where the overlaps are, which ones are helping vs. hurting, etc. Tomorrow, come in and try two more.

Sales Qualified Lead 52

Sales Qualified Lead Meeting Case Study Ideal Customer Profile 52

The Pipeline

MAY 6, 2011

I guarantee it will resonate with him. Sales Tool. White Paper. Listen to Ken Chenault’s presentation. Get some executive stationary. Hand-write a note to Ken, and comment on something you learned from his presentation. Sell nothing. You can also attend these events. Every year American Express does an investors day.

Pipeline 256

Pipeline Hoovers Customer Hiring 256

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. Similarly, the more timely the information, the more popular it is.

Social Media 58

Social Media ROI Media Webinar Metrics 58

Sales Hacker

OCTOBER 22, 2018

RELATED: Sales Tools that Actually Matter: Building your Playbook. No guarantees there. These folks are your go-to’s for collecting relevant customer stories, case studies, white papers and testimonials. You were brought on board to make your teams good… here’s how we get them to great : (Quality) Playbooks Matter.

Ideal Customer Profile 99

Ideal Customer Profile Hiring Face-to-face Buyer Persona 99

The Pipeline

MAY 27, 2011

An extra might be faster delivery than your competitors, a larger selection, easier payment options, or a better guarantee. I have a question: What are the tools you use for organizing prospecting activities? Sales Tool. White Paper. You can do this by enhancing your service with “extras.” Reply to this comment.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

The Pipeline

SEPTEMBER 30, 2011

Create Tools. If you don’t create proper sales and marketing tools for your staff, you will make their jobs much more difficult. Arm them with well-thought-out selling tools and train them to use the tools effectively. Keep Tools Impressive. Work with your staff to prepare useful selling tools. Sales Tool.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Jonathan Farrington

OCTOBER 23, 2012

Includes continental breakfast, interactive presentations, facilitated group discussions, action planning and sales effectiveness analysis tools. Register early to guarantee your seat! As a special bonus, all participants will receive immediate access to a free white paper on sales performance. for additional details.

Webinar Metrics 36

Webinar Metrics Energy Sales Cycle Guarantee 36

LeadFuze

DECEMBER 31, 2021

It involves identifying the channels and tools you’re going to use, as well as what resources are needed for that journey. Companies produce white papers, original research and blogs on their own websites or elsewhere in order to show off the skills of employees. Just to give you an idea. What is a b2b marketing strategy?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

LeadBoxer

JUNE 5, 2020

These prospective customers—or leads— have seen an ad, clicked on it, then given some of their contact details in exchange for a white paper or more information about your product, thus keeping your sales pipeline full. It can be tempting to go with your creative instincts when crafting an ad, but instincts don’t guarantee results.

Cost per Lead 52

Cost per Lead Cost Per Click Cost Per Thousand Cost per Acquisition 52

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. The ROI Guarantee program is launched in partnership with Pure Incubation , creators of EnterpriseGuide , the social buying community for Enterprise Technology, and MedData Group , the single largest marketing resource for medical systems decision makers.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49

Sales Training Advice

OCTOBER 15, 2011

Invest in developing think pieces that look at business problems in-depth, including white papers, research papers and statistical surveys. Testimonials… Testimonials are uniquely powerful thought leadership tools, because they prove to others what you already know is true about your product or service.

Case Study 44

Case Study Study Networking Buyer 44

Fill the Funnel

DECEMBER 3, 2012

Sales pro’s now understand that web tools are a critical must-have for their success. LinkedIn has become a “cool” tool. ” Zero-Time Selling gives every sales professional, sales manager, entrepreneur and CEO the tools to be completely responsive to that customer request. Simplified.:

Face-to-face 132

Face-to-face Top of Funnel Call-back Sales 132

LeadFuze

DECEMBER 31, 2021

A good sales enablement strategy will provide your reps with the right tools and content to help them succeed. Another group will say that its important to give salespeople access to the tools and templates they need for their jobs. Then well dive into how to use these processes and tools.

Sales Enablement 52

Sales Enablement Top of Funnel Tools Hiring 52

Sales Hacker

JULY 23, 2018

With the right tools, it’s possible to search through huge amounts of publicly available data to find hidden sales triggers. New tool adoption. How to uncover management shake-ups: Use a tool like VisualPing (shown in the example below) or Crayon to monitor for changes on a prospect’s company page. New Tool Adoption.

Guarantee 59

Guarantee Opportunity Hiring Collateral 59

Sales Hacker

SEPTEMBER 8, 2020

We built it and we launched it, and it’s a first-of-its-kind tool. I guarantee you, for your listeners, nobody’s sitting there going, “That’s BS. REGIE for us is the tool that helps us write this awesome persona-driven content. What if we just want to buy your differentiator? Reply rates are down 25%.

Meeting 71

Meeting Top of Funnel Outbound How To 71

Showpad

FEBRUARY 24, 2020

These sales enablement tools range from sales force training and coaching, marketing content, performance analytics and more — we’ll cover these later in this blog. Ongoing guidance is crucial for guaranteeing no rep gets far behind in terms of knowledge, skills and performance. . Best Sales Enablement Tools.

Sales Enablement 82

Sales Enablement Strategy Social Media Software 82

Sales Hacker

FEBRUARY 22, 2019

This guide is built to help you nail both your Discovery and the Demo, and give you the tactics and visual tools you need to do it. If you try to go bottoms up and give them too much, you risk confusing them , and if you confuse them, you are guaranteed a ‘no’. If you want a sales Demo that wins , you’ve got to start with Discovery.

Face-to-face 64

Face-to-face Guarantee How To Call-back 64

SalesLoft

SEPTEMBER 16, 2022

At this point of your sales content strategy, the goal is to engage potential buyers with deeper topical content like white papers, assessment quizzes, and vendor comparisons. . White papers. Content in the consideration stage includes: . Infographics. Assessment quizzes . Vendor comparisons .

Top of Funnel 59

Top of Funnel Webinar Metrics Pipeline Strategy 59

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

Artesian Solutions

APRIL 26, 2018

For example, a customer that previously downloaded a white paper or ticked the box to receive further information after a webinar or conference cannot be assumed to have “opted-in”. This cannot be ambiguous. Opt-in must be a separate, individual and “granular” process, and there must be a clear way to withdraw opt-in.

Data 40

Data Lead Rank Social Media Ideal Customer Profile 40

Jonathan Farrington

SEPTEMBER 18, 2012

Skills are the ‘tools of the trade’ and have to be developed on an ongoing basis. A very large percentage of them have realized that actually, by utilizing the most advanced sales tools, and investing in the resources that remained, they don’t need to swell the head-count again. But guess what?

Face-to-face 41

Face-to-face Real Estate Fashion Groups 41

Pointclear

MAY 7, 2015

So they began to sell follow-up as a tool to mix with mail. For example, if I’m interested in the underlying technology of your product, not the user interface, I’ll most likely be “better-nurtured” if you serve me up emails, white papers, and landing pages focused on technology.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

OCTOBER 7, 2021

She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. The world of sales is awesome and can lead you to see many places, you control your earnings, and always be learning new leading edge tools/apps/programs etc.

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Hiring Ideal Customer Profile Top of Funnel Lead Rank 130