Janek Performance Group

DECEMBER 28, 2021

More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry. In sales, even the most skill, talent, and experience cannot guarantee a positive outcome. Check it out here.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

The Pipeline

APRIL 11, 2016

So before you can roll out your brochures, white papers and discounts, you need to bring them into the market. The people in this segment are NOT buyers, they are at best potential prospects. Whereas the other segments are buyers of varying degrees, these people are several degrees removed from the market.

Segment 120

Segment Prospecting Objections Vendor 120

No More Cold Calling

OCTOBER 30, 2016

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. 5 Questions to Guarantee Qualified Lead Generation. Read “ 5 Questions to Guarantee Qualified Lead Generation.”). “ We chose someone else.”

Referrals 120

Referrals Sales Qualified Lead Lead Generation Cold Calling 120

SBI Growth

DECEMBER 8, 2012

What this means : If content to you means blogs and white papers only, then it is time to broaden your thinking. If you have not performed such an audit before, I can guarantee you it will be a revelation to you. To help you get started, I am providing a free tool and template for you to download here. Author: Tony Zambito.

Trends 330

Trends Buyer Marketing Revelation 330

The ROI Guy

AUGUST 17, 2012

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why and “Why You?”. But just developing these tools and posting them to your website is not enough.

Lead Rank 69

Lead Rank Lead Scoring Campaigns Lead Nurturing 69

Lessonly

JANUARY 19, 2022

Website interactions—are there specific forms submitted that almost-guarantee a great conversion rate? . Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Email engagement—what email nurture campaigns are working well?

Sales Enablement 49

Sales Enablement Training Handbook Comparison 49

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). That being said, without a pre-show strategy in place, your booth is a guaranteed flop. For optimal results, we suggest starting this process three to four weeks out.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

SugarCRM

NOVEMBER 18, 2021

Today, attracting new prospects to a webinar is a challenge for B2B organizations as we all receive so many hourly and daily emails, many of which are requests to download a free white paper or attend a webinar. Just having a large well-known brand isn’t enough to guarantee a large audience.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

SalesLoft

JUNE 2, 2016

I almost guarantee it’s because your expectations were miss-set. Download our free white paper and optimize your sales efforts to start crushing your sales development goals today. Why don’t we pick a time and throw it on the calendar so I can get a ‘yes’ or a ‘no’ from you.

Training 52

Training Sales Qualified Lead Guarantee Account 52

Hubspot Sales

DECEMBER 29, 2017

This [blog post, podcast episode, white paper] has some interesting tips. Why this works: The unexpected subject line is guaranteed to boost your open rate. 3) “No sales pitch, guaranteed”. How is [prospect’s company] planning to [deal with challenge, capitalize on X opportunity, respond to industry shift]? Your name].

Guarantee 105

Guarantee Industry Prospecting Fashion 105

The ROI Guy

JULY 18, 2016

in Selection, But more content does not guarantee accelerated decisions, greater deal size or more wins. 2) Overcoming one-size fits all content - With buyers getting 32% more content from solution providers compared to two years ago, fatigue is setting in, with many growing tired of look-alike white papers and canned product pitches.

Research 49

Research Decision Maker Guarantee Buyer 49

The ROI Guy

FEBRUARY 21, 2012

If you said the same or more, this would not be a bad program for you to invest in, especially if the campaign is more effective at connecting and engaging with today’s more challenging prospect, and moreover, if it can guarantee the number of leads. This would mean close to 200% ROI. Click here to learn more: [link].

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

LeadBoxer

JULY 15, 2020

What if there was a way to know not only which leads were most likely to convert into customers, but also what you needed to do to guarantee the sale? Prospects then give some of their personal information in exchange for a special offer, such as a white paper, demo, or free trial of your product. The answer is lead enrichment.

Lead Rank 81

Lead Rank Lead Scoring Sales Qualified Lead Benefit 81

The Pipeline

AUGUST 26, 2011

The results were just as he had guaranteed. White Paper. My sales rep recently sold me the top of the line, lowest price product that would speed up my operations and limit my liability. It did everything he said it would do. My division’s expenditures went down and profits were up. Time Management. Tongue in cheek.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Media B2B 40

Babette Ten Haken

JUNE 29, 2017

In my White Paper, New Strategies for Selling to Skeptical Technical Decision Makers , I go into detail about why this type of old school selling strategy remains inappropriate. I guarantee you will be overwhelmed by the sheer number of terms and the complexity of specialization within each discipline. Think about it.

Decision Maker 63

Decision Maker Engineering Hiring Retention 63

The Pipeline

MAY 23, 2011

All 100% Satisfaction Guaranteed. White Paper. In case that is not social enough for you, they offer 500 Facebook Fans a month for $96 per month. According to the site “Most Popular” is 2,000 Twitter followers per month for $89. That’s the kind of social circle I want to belong to. Time Management. Voice mail.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

Pointclear

JUNE 28, 2018

In a white paper called How Much Should a Lead Cost (available for the asking), I ask and answer the question as follows: “So, how much should a lead cost? But I guarantee you that it is not happening. Following are actual statistics though the source names have been changed to protect the guilty: What to do?

Sales Qualified Lead 113

Sales Qualified Lead Revenue Lead Rank Cost per Lead 113

Jonathan Farrington

APRIL 22, 2013

Equally, having a solid and robust sales process in place, efficient CRM technology, and an ongoing training program will not guarantee success if your sales team is poorly compensated and inadequately motivated by the lack of a bonus scheme.

CRM 41

CRM Compensation Guarantee Sales Forecasts 41

The Pipeline

MAY 6, 2011

I guarantee it will resonate with him. White Paper. Listen to Ken Chenault’s presentation. Get some executive stationary. Hand-write a note to Ken, and comment on something you learned from his presentation. Sell nothing. You can also attend these events. Every year American Express does an investors day. Admission is free.

Pipeline 256

Pipeline Hoovers Customer Hiring 256

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. The more independent the content, the more credible it is.

Social Media 58

Social Media ROI Media Webinar Metrics 58

LeadBoxer

FEBRUARY 4, 2019

One way to develop your unique selling point is to state a result plus target sector plus guarantee. Research has demonstrated that decision-makers are more responsive to salespeople who include articles, case studies, and/or white papers in their outreach. What is your unique selling point?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Sales Hacker

OCTOBER 22, 2018

No guarantees there. These folks are your go-to’s for collecting relevant customer stories, case studies, white papers and testimonials. The win rate exceeds 50% for two-thirds of companies that have a defined process in place.”. Make close allies with marketing and customer success.

Ideal Customer Profile 100

Ideal Customer Profile Hiring Face-to-face Buyer Persona 100

The ROI Guy

SEPTEMBER 12, 2011

Tools to facilitate the discovery phase Alinean tools include Interactive White Papers and diagnostic assessment tools. Our tools help you not just perform economic justification, but help sales and marketing facilitate each step through the buyer’s journey , from discovery through consideration and decision.

Lead Rank 40

Lead Rank Lead Scoring Tools ROI 40

LeadBoxer

JUNE 5, 2020

These prospective customers—or leads— have seen an ad, clicked on it, then given some of their contact details in exchange for a white paper or more information about your product, thus keeping your sales pipeline full. It can be tempting to go with your creative instincts when crafting an ad, but instincts don’t guarantee results.

Cost per Lead 52

Cost per Lead Cost Per Click Cost Per Thousand Cost per Acquisition 52

SalesLoft

APRIL 18, 2016

I guarantee they have them on their website, YouTube or wherever else they might host videos. Download our free white paper and optimize your sales efforts to start crushing your sales development goals today. Contact the company and ask for a personal training session, or search for their training videos online.

Sales Qualified Lead 52

Sales Qualified Lead Meeting Case Study Ideal Customer Profile 52

InsideSales.com

OCTOBER 23, 2019

According to a white paper published by IDC , “75% of B2B buyers and 84% of C-level/vice president (VP) executives surveyed use social media to make purchasing decisions.”. Watch the webinar with Gabe Larsen and Jason McElhone from MarketSource to learn more cold-calling techniques that are guaranteed to help you win.

Decision Maker 63

Decision Maker Cold Calling How To Gatekeeper 63

Jonathan Farrington

OCTOBER 23, 2012

Register early to guarantee your seat! As a special bonus, all participants will receive immediate access to a free white paper on sales performance. Includes continental breakfast, interactive presentations, facilitated group discussions, action planning and sales effectiveness analysis tools. for additional details.

Webinar Metrics 36

Webinar Metrics Energy Sales Cycle Guarantee 36

The Pipeline

MAY 27, 2011

An extra might be faster delivery than your competitors, a larger selection, easier payment options, or a better guarantee. White Paper. Add value to existing services – During times when your customers may be concerned about pricing, another way to win them over is offering the best value for their dollar. Trigger Events.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

LeadFuze

DECEMBER 31, 2021

Companies produce white papers, original research and blogs on their own websites or elsewhere in order to show off the skills of employees. However, you can’t always guarantee that this will be high quality traffic and so there are other ways you should work on drawing in visitors. B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49

The Pipeline

SEPTEMBER 30, 2011

Carelessly spending dollars on marketing does not always guarantee sales. White Paper. Don’t Try To Spend Your Way To Success. On the other hand, if you spend too much money on marketing, you may not get value for your investment. Time Management. Tongue in cheek. Trigger Events. Voice mail. Walk Away Price. Zone Based Selling.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Sales Training Advice

OCTOBER 15, 2011

Invest in developing think pieces that look at business problems in-depth, including white papers, research papers and statistical surveys. Let’s look at the steps you can implement in your own organization today to make that happen. Think pieces… Leverage your expertise.

Case Study 44

Case Study Study Networking Buyer 44

Tony Hughes

FEBRUARY 28, 2018

Captain de Crespigny’s full and open disclosure and personal guarantee had transformed 440 passengers into the best PR and brand agents that Qantas management could have ever hoped for. Link to my full white paper: Everyone Represents the Brand - How to Create a Customer Centric Culture. Follow the QF32 community blog here.

Airlines 54

Airlines Engineering Transportation Call-back 54

The ROI Guy

JANUARY 3, 2012

It is for this reason that you have introduced new interactive white papers, benefit estimators, diagnostic assessment, and ROI /TCO tools, to fuel value-focused sales engagements and meet new buyer expectations. You are guaranteed to hear, “I don’t like it”, even before they take a bite. Step 3: Where we are Going?

Sales Tools 80

Sales Tools Tools Incentives Incentive 80

Fill the Funnel

DECEMBER 3, 2012

I found her writing style very easy to digest, and noticed after I finished the book that there were many pages with more yellow highlighter than white paper showing. Buy it, read it, internalize what he recommends and I guarantee you that you will achieve greater sales success. It is that practical and that important!

Face-to-face 132

Face-to-face Top of Funnel Call-back Social Media 132

Sales Hacker

JULY 23, 2018

With only an email click rate to work from, it was impossible to tell the difference between prospects that read your entire white paper and those who ditched it at page one. The post 7 Sales Triggers Guaranteed to Uncover New Sales Opportunities appeared first on Sales Hacker. HubSpot for monitoring website behavior.

Guarantee 59

Guarantee Opportunity Hiring Collateral 59