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A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

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ROI now Guaranteed on Alinean Value Marketing Tools

The ROI Guy

Alinean’s guaranteed leads program takes the worry out of your Value Marketing programs, adding integrated e-mail marketing campaigns and guaranteed leads performance, coupled with compelling Interactive White Papers and Benefit Estimator interactive value marketing tools.

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MedTech sales – past success doesn’t guarantee future wins

Sales Training Connection

MedTech sales. But what are some of the new specific skill sets that will define the superior sales team? Take a look at our new free white paper – Getting MedTech Sales Strategy Right – download here. ©2014 Sales Horizons, LLC.

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How Does Your Sales Experience Stack Up?

Igniting Sales Transformation

When things don’t go well, the negative brand impact on your company has greater potential for damage that goes far beyond losing a sale or a current customer. It could be a marketing interaction, and more often, that first touch starts with someone on the front lines of your sales organization. Which brings me back to the sales force.

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7 Sales Triggers Guaranteed to Uncover New Sales Opportunities

Sales Hacker

In this article, I’m showing you how to uncover seven hidden sales triggers. They are perfect for nudging prospects over the line and discovering sales opportunities you never knew existed. With the right tools, it’s possible to search through huge amounts of publicly available data to find hidden sales triggers.

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We’re Smarter Than Our Buyers

No More Cold Calling

In fact, 86 percent of business buyers engage in research independent of the sales cycle. Before they make contact with us, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. It’s our job as smart, strategic sales pros to deliver value —real value.

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Medical Sales – Blog Round-up – Summer 2014

Sales Training Connection

Medical Sales. If you missed some of our medical sales and medical device blog posts, here’s a chance to look at some of our most popular posts – in the Medical Sales – Blog Round-up. The 4 blogs are: Medical sales – grabbing physician attention. MedTech sales: when customers change – so must you.