What Sales Managers Get Wrong
Shari Levitin
JUNE 14, 2023
Diego, a trained scuba instructor, fled Argentina for Cancun in his mid 30’s to create a better life. He landed a job at a lush eco-resort and quickly became the busiest dive instructor on the peninsula; because, unlike any other guide, he prospected for new business (would be divers) at the pool and in the cafes.
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