Best Way to Reduce Discounting: Better Negotiating or Value Selling?
The ROI Guy
JANUARY 15, 2015
Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. And Procurement is getting way more involved in every transaction, with specific incentives to extract discounts from every vendor proposal.
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