Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. The timeless case for automation. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Allego

JANUARY 6, 2023

How do you ensure your sellers use the content that marketing creates? To help you answer those questions, develop solutions, and begin implementing sales success strategies, we pulled together five of Allego’s top sales enablement webinars. Top 5 Sales Enablement Webinars. How Sellers Really Want to Learn. What’s going on?

Webinar Metrics 62

Webinar Metrics Sales Enablement Buyer Coaching 62

Janek Performance Group

FEBRUARY 22, 2023

Recently, as part of our Sales Leadership Series, Janek Chief Marketing Officer Sarah McMullin and Managing Partner Justin Zappulla co-hosted the webinar How to Be a High-Performing Sales Leader and Create an Exceptional Team. At the top of this hierarchy is a sales leader to bring these things together.

Webinar Metrics 62

Webinar Metrics How To Maximizer Sales Leadership 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

The Pipeline

MARCH 8, 2014

With changes in the buying and selling dynamic, B2B buyers who are ready to buy are much better informed and more empowered than ever, and unless sellers are that much better prepared they risk being reduced to glorified order takers. Leveraging past experiences – Won, Lost and No Decision deals – 360 Degree Deal View.

Webinar Metrics 243

Webinar Metrics Objections Segment Loyalty 243

Sales Management Plus -- SMP

FEBRUARY 1, 2023

Even better, the five strategies we’re going to share with you in our webinar work together to skyrocket your success.They work a little bit like compound interest on your total revenue. Join us for this informative webinar entitled, “ Five Steps to Higher Revenue in 2023 , ” on February 9, 16 or 23 at 2PM ET / 11AM PT.

Webinar Metrics 52

Webinar Metrics Revenue Campaigns Strategy 52

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Allego

JANUARY 20, 2022

To help you answer those questions, develop solutions, and begin implementing sales success strategies , we pulled together five of Allego’s top sales enablement webinars. Top 5 Sales Webinars. And they’ll expect to work with confident informed and agile sellers that they can trust,” Black said. >>

Webinar Metrics 62

Webinar Metrics Sales Enablement Trends Coaching 62

The Pipeline

JULY 11, 2014

As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process. The Objective Seller Webinar. Date: July 17, 2014 at 1:00 PM Eastern. Building a better question.

Webinar Metrics 163

Webinar Metrics Objections Loyalty Segment 163

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Technical Buyers Value Informative Videos on Social Media When technical buyers are looking for their next product or service, they need information to fuel their decision-making process.

Social Media 52

Social Media Media Video B2B 52

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? They learn patterns and information from this training, which enables them to perform a variety of language-related tasks. The post GPT Tools for Sales & Marketing appeared first on SMEI.

Tools 62

Tools Marketing Face-to-face Webinar Metrics 62

Jeffrey Gitomer

SEPTEMBER 27, 2012

In this brand new webinar you’ll learn: How to create powerful testimonials. Here’s where I practice what I preach: “The webinar on breaking down barriers was the best one yet! “I’m finding the webinars very informative. “I truly enjoyed the webinar yesterday! ” – Nancy.

Webinar Metrics 249

Webinar Metrics Advertising Advertising Promotion 249

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Score More Sales

AUGUST 28, 2014

We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”. I did an unscientific survey of webinar tool sites as if I was evaluating and making a purchase from my smart phone. No more 2001 stuff, please.

Webinar Metrics 214

Webinar Metrics B2B Decision Maker Ideal Customer Profile 214

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Pipeliner

DECEMBER 19, 2019

One of the best ways to make a direct connection to your audience is through a webinar. Whether you are demonstrating a new product, giving instructions or sharing new ideas, a webinar is a great way to get one-on-one with your customers. You can garner a lot of interest and market share with a purposely designed marketing webinar.

Webinar Metrics 75

Webinar Metrics Conversion Top of Funnel Funnel 75

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. Myth # 1 – Build It and They Will Come.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

eGrabber

SEPTEMBER 28, 2020

LinkedIn is now showing all attendees to all Events (& webinars) your prospects are attending! LinkedIn will show all events and webinars on that topic and how many people are attending each. LinkedIn just rolled out a new channel of Free B2B leads. You just have to know how to search for the right events.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Webinar Metrics B2B 111

SugarCRM

AUGUST 26, 2021

A successful webinar is exciting. Webinars are the second most effective content marketing tactic (64%) and are an effective way to share information and reach a high number of audiences while keeping costs at bay. With the ability to breathe new life into static content, they’re a high form of content marketing.

Webinar Metrics 48

Webinar Metrics Top of Funnel Marketing Strategy 48

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. We all different but, in the end, we all fruit.”.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Ask them how it was.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Janek Performance Group

SEPTEMBER 20, 2021

Recently, Janek Managing Partner Nick Kane joined Tanner Lacey, the Co-Founder and Director of Go-to-Market Strategy at Spiff, a leader of sales compensation software and commission tracker, for an informative webinar. The post Webinar: Does Your Sales Compensation Plan Encourage Bad Behavior?

Compensation 62

Compensation Webinar Metrics Commission Education 62

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

No More Cold Calling

SEPTEMBER 27, 2011

Live Webinar Series. Home » The No More Cold Calling® Webinar Series-->. The No More Cold Calling® Webinar Series. Currently, we do not currently have a scheduled referral-selling webinar series. Please contact Joanne directly for more information or to arrange a session for your organization. . .

Cold Calling 202

Cold Calling Webinar Metrics Referrals Gatekeeper 202

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130