Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. What is list segmentation?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Vainu

OCTOBER 8, 2020

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. In this article, we’re going to see how you can segment your target audience and create small account clusters so you can drive sales with targeted marketing.

Segment 109

Segment Account Based Marketing Marketing Customer 109

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

Segment 52

Segment B2B Marketing Hiring 52

Nimble - Sales

MARCH 5, 2020

Thanks to market segmentation, organizations can better understand their target audience, determine the potential value of the product for this market, and plan the customer journey for each segment of their audience. The post 5 Tips for Effective Marketing Segmentation appeared first on Nimble Blog.

Segment 105

Segment Marketing Customer 105

Sue Barrett

NOVEMBER 14, 2019

A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being the most well known in business circles. However, for the purposes of this article, I want to focus on an area that is less well […].

B2C 51

B2C Segment B2B Marketing 51

Connext Digital

DECEMBER 3, 2018

There’s no doubt that email marketing is still effective. An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. According to MailChimp , campaigns that use segmentation lists see a higher (14.31%) open rate and 100.95% click rate compared to non-segmented campaigns.

Segment 63

Segment Email Marketing Top of Funnel Conversion 63

Product Management University

FEBRUARY 5, 2020

If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, and you have higher value targets for product management, product marketing, sales and customer success teams. Segment Markets to Establish Greater Clarity in Your Strategy.

Segment 52

Segment Marketing Retail How To 52

Sue Barrett

NOVEMBER 14, 2019

A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being the most well known in business circles. However, for the purposes of this article, I want to focus on an area that is less well […].

B2C 40

B2C Segment B2B Marketing 40

Sales 2.0

FEBRUARY 21, 2024

“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Good marketers know that lists need to be segmented to be useful.

Real Estate 195

Real Estate Sports Segment Outbound 195

SugarCRM

MAY 12, 2022

We know that message relevance is key to building and maintaining a marketing audience. Let us explore how we translate that into a valuable tool for marketers using our Sugar Platform. All marketing automation products maintain lists of marketable contacts with a configurable set of collected information.

Segment 26

Segment Marketing How To Demographics 26

SBI Growth

MARCH 29, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Segment 320

Segment Strategy B2B Sales Operations 320

Product Management University

MARCH 12, 2018

Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? Market segmentation is especially important when quantifying new product ideas because it doesn’t force you to rely on sales forecasts or sales commitments which are highly volatile.

Segment 40

Segment Marketing Banking Sales Forecasts 40

SugarCRM

SEPTEMBER 2, 2021

We live in a hyper-personalized world—so getting the right message, to the right person, at the right time, on the right channel is essential for marketers. For the uninitiated, marketers segment their audiences (i.e., As a marketer, how can one start segmenting their audience? Why Audience Segmentation Matters

Segment 26

Segment Top of Funnel Marketing B2B 26

SBI Growth

JUNE 12, 2021

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

Segment 311

Segment Account Strategy Competition 311

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

SBI Growth

MARCH 21, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Revenue 248

Revenue Segment Marketing Strategy 248

SBI Growth

SEPTEMBER 13, 2023

Market trends are showing signs of accelerating demand, and for companies to take advantage of this, there needs to be robust account segmentation in place.

Segment 177

Segment Account Trends Research 177

SBI Growth

AUGUST 24, 2021

An effective go-to-market model has three primary benefits for a company. And third, it helps manage the expense-to-revenue (E:R) ratio of the business and ensure spend per segment is optimized. And third, it helps manage the expense-to-revenue (E:R) ratio of the business and ensure spend per segment is optimized.

Segment 296

Segment Benefit Revenue Marketing 296

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. The marketer’s version of the chicken or the egg. An age-old question.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

SBI Growth

OCTOBER 15, 2020

You are to the point where you have built the ideal go-to-market strategy, completed a thorough buyer segmentation, and you even pulled together a Rockstar sales playbook. You have clearly defined buyer personas and even a well-defined buyer’s journey.

Buyer Persona 196

Buyer Persona Lead Rank Lead Scoring Segment 196

SBI Growth

SEPTEMBER 21, 2014

In my last post, I discussed how the annual marketing planning cycle is upon us. CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation' I gave you the 6 steps to include in your planning process.

Strategy 303

Strategy Segment Marketing Resources 303

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Segment 98

Segment B2B Data Marketing 98

BuzzBoard

APRIL 10, 2024

Understanding the Fundamentals of Lead Nurturing Challenges Faced by Digital Marketing Agencies Lead nurturing remains a pivotal process for any effective digital marketing agency. Another lead nurturing challenge for digital marketing agencies lies in effective lead segmentation.

Lead Nurturing 52

Lead Nurturing Scale Sales Qualified Lead Leads 52

SBI Growth

JULY 12, 2014

How do I stay relevant in a changing market? Disruptive technologies take root, or markets are saturated. CEO Account Segmentation Market segmentation Buyer Segmentation' There is a common question among Chief Executive Officers. Many industries are experiencing significant shifts. The reasons are many.

Segment 292

Segment Marketing Buyer Account 292

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Campaigns 94

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Revenue 59

Revenue Scale Segment SalesForce 59

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Email marketing works well for almost every part of the funnel.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

BuzzBoard

MARCH 20, 2024

The Importance of Personalization in Outreach for Small Businesses As sales professionals in the digital marketing realm, serving small and local businesses, understanding the essence of personalization in outreach efforts is crucial. Personalization hinges on the utilization of data-driven strategies and segmentation.

Small Business 52

Small Business Small Business Segment Demographics 52

Adaptive Business Services

MAY 8, 2024

I am the farthest thing from an email marketing expert but, like you, I get plenty of them in my inbox and probably 90% of them flat out suck. 2nd – Segment, segment and … segment. Connecting a newsletter marketing program like Mailchimp, and using web hooks to connect Mailchimp to Nimble might be the better option.

CRM 71

CRM Segment Hiring Ideal Customer Profile 71

BuzzBoard

MARCH 13, 2024

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

Small Business 52

Small Business Small Business Email Marketing Strategy 52

Zoominfo

JANUARY 27, 2022

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

Data 130

Data Segment Sales Qualified Lead Collateral 130