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4 Ways To Maximize Your Marketing Strategy

Sales and Marketing Management

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. Here are 4 ways to make it happen. Think user journey.

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Why is automation the smartest choice for Email Marketing?

Apptivo

Email automation: Gist 3. Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing?

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8 Ways Content Marketing Can Be Used to Boost Your Brand’s Reputation

Pipeliner

Content marketing is all about creating connections. That’s the magic we’re talking about—content that doesn’t just pass by your eyes but sticks with you, resonating deeply. That’s the magic we’re talking about—content that doesn’t just pass by your eyes but sticks with you, resonating deeply. The key is consistency.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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5 Most Clickable Email Marketing Campaigns of 2022

Appbuddy

Yet through it all, brands found ways to entice subscribers to open and click through their emails. . Why was this campaign so effective? In 2022, successful brands found a balance between commercialism and empathy in their marketing communications, like Ethique does here. How did they do it? What made it clickable.

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5 AI-Powered Solutions That Boost Sales Training Efficiency Now

Allego

If you’re involved in sales training , you know creating a training program is a multi-step and multi-person effort. For sales training to be effective, you must: Identify Specific Needs: This involves understanding the unique aspects of your product or service, the target market, and the skills or knowledge gaps within the sales team.

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