Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. market share in the CRM industry, according to prior analysis from Gartner. trillion in new business revenues to their local economies.”.

Analysis 246

Analysis CRM Remedy SalesForce 246

The ROI Guy

JUNE 8, 2012

ShoreTel wanted to generate more sales-ready opportunities, and elevate it’s engagements with today’s more skeptical and frugal prospects. To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created.

Lead Generation 40

Lead Generation Campaigns Lead Rank Lead Scoring 40

Janek Performance Group

SEPTEMBER 12, 2022

However, for sales professionals, one thing provides security: the foundational pillars of a high-performing sales organization. Janek Performance Group is an award-winning global leader in sales training and coaching. Sales Process: Outlines the repeatable steps sales reps follow to turn unknown leads into loyal customers.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

SBI Growth

SEPTEMBER 12, 2012

As a sales rep, you need to tell the difference between opportunities that are just interested from those that intend to buy. You’ll get three questions to ask about your opportunities to quickly identify those that intend to buy so you can close more business. Many of those "no decisions" never had the intent to buy.

Opportunity 288

Opportunity Intent Lead Generation How To 288

SBI Growth

APRIL 8, 2013

We engage with a lot of marketing leaders. In this post I want to focus on the marketing department’s org chart. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like? Not all marketing departments are created equal.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Allego

APRIL 30, 2024

In the competitive landscape of modern business, staying ahead requires more than just traditional sales tactics. With the advent of artificial intelligence (AI), sales enablement has undergone a remarkable transformation, empowering businesses to boost productivity, enhance customer engagement, and drive revenue growth like never before.

Sales Enablement 62

Sales Enablement Lead Rank Lead Scoring Analytics 62

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Companies are not immune from the same issue – no (or slow) follow-up, no sale. Outline the sales stages required to make a sale.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. market share in the CRM industry, according to prior analysis from Gartner. trillion in new business revenues to their local economies.”

Analysis 130

Analysis CRM Remedy SalesForce 130

The ROI Guy

JANUARY 25, 2011

Savvy buyers are using on-line content to set strategies, explore and select solutions, all before ever engaging a sales representative. When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Content that Matters Most?

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

The ROI Guy

DECEMBER 17, 2013

This webcast was conducted on December 5th, and provides a great overview of why traditional white papers may fall short in helping you achieve your 2014 new lead / sales opportunity goals, and why you need to have Interactive White Papers and Benefits Estimators as an essential part of your game plan.

Lead Rank 40

Lead Rank Lead Scoring Opportunity Leads 40

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . The long answer involves a play-by-play of how best to strengthen your sales engagement strategy so your brand’s messaging will be more likely to hit home. . Start With a Complete Review. You get the idea.). .

Scale 177

Scale Maximizer Strategy How To 177

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Grading sales qualified leads.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Partners in Excellence

MAY 25, 2022

In my news feed, I saw an article about an interesting research study on sales performance/productivity. It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. Marketing Success, It's All About The "Open?"

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences.

Meeting 192

Meeting Licensing Motivation Conference 192

Sales 2.0

SEPTEMBER 14, 2014

Startups are super exciting but they can turn a “rockstar sales person” into a “loser”. So if one of these “golden opportunities” comes your way, try to look carefully before you jump in. Most startups make their first sales through the founders. In fact when you boil it down they make their first sales through social selling.

Scale 373

Scale Hiring Collateral Social Selling 373

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . The long answer involves a play-by-play of how best to strengthen your sales engagement strategy so your brand’s messaging will be more likely to hit home. . Start With a Complete Review. You get the idea.). .

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.”

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Pointclear

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Emissary

FEBRUARY 19, 2021

Marketers entered 2022 with a somewhat positive outlook, albeit with significant and continued uncertainty. But what does that mean for your account based marketing strategy? Companies: Does your target account list accurately reflect current market potential? Leads into opportunities? Or opportunities into closed deals?

Account Based Marketing 52

Account Based Marketing Account Strategy Demand Generation Targets 52

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing 247

Marketing Outbound Inbound Vendor 247

Igniting Sales Transformation

SEPTEMBER 16, 2019

When things don’t go well, the negative brand impact on your company has greater potential for damage that goes far beyond losing a sale or a current customer. It could be a marketing interaction, and more often, that first touch starts with someone on the front lines of your sales organization. The reverse is also true.

Webinar Metrics 126

Webinar Metrics Loyalty Buyer Case Study 126

Sales and Marketing Management

MAY 11, 2017

Author: Sabrina Ferraioli, Co-Founder and VP of Global Sales, 3D2B Marketing and sales metrics can give you a window on the future and the insights you need to optimize sales. That’s because once you understand the metrics that drive sales, you can more accurately predict what’s ahead. Response Time to Leads.

Inbound 176

Inbound Lead Rank Lead Scoring Sales Qualified Lead 176

Score More Sales

MARCH 26, 2013

Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. What will you do with it and how will that look?

CRM 235

CRM Guidelines Data Compensation 235

Partners in Excellence

OCTOBER 29, 2014

I’m fascinated about a lot of the discussion about marketing and sales alignment. Usually marketing is saying “sales isn’t following up on our leads, consequently we’re losing lots of opportunity.” Inevitably, the discussion narrows to MQL’s and SQL’s.

Lead Rank 95

Lead Rank Top of Funnel Marketing Qualified Lead Marketing 95

Pipeliner

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. Each persona represents a distinct segment of your target market.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Miller Heiman Group

APRIL 13, 2020

Sales managers normally face a trifecta of shifting demands from buyers, their direct reports and their organization. The COVID-19 pandemic gives sales managers the perfect opportunity to work toward transforming into more capable leaders. Shift From a Sales Manager’s Mindset to Sales Leader’s Mindset.

Top of Funnel 110

Top of Funnel Sales Management Strategy Funnel 110

Pipeliner

APRIL 24, 2019

How does your market perceive your business? How does your market perceive you? Keep in mind that your market is what makes your living. So how are you positioned in your market? In order to stand out of the crowd, you have to create your own personal marketing program. How do you market to them?

Marketing 72

Marketing Networking Territories Consultative Selling 72

Partners in Excellence

AUGUST 5, 2021

Too often, however, our “selection” of opportunities we pursue, seems to be based on the criteria like, “They hit on our website… They downloaded a white paper… They fogged a mirror.” For example, recently, I was working with a team of product managers, product marketing, and sales.

Ideal Customer Profile 86

Ideal Customer Profile Customer Enterprise Enterprise 86