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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226
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The Hidden Talent in Your Ranks

Sales and Marketing Management

Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. The benefits of this approach are almost too numerous to count.

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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Sales and marketing teams also had unique silos. This is especially true of sales and marketing departments. Sales teams fail to see the value in marketing, while marketers see salesmen as lazy. Sales and Marketing Don’t Have to Go Head to Head. All this bickering is stealing from your company’s bottom line.

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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Similarly, cutting-edge marketing and customer service gurus saw the advent of social media platforms as a golden opportunity to set themselves apart from the crowd. Don’t @ Me.

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Leveraging Price Ratio To Win The Right Deals

The Pipeline

Pricing continues a key factor in winning or losing sales opportunities, and while few vendors take pride in being the low cost provider, at times it seems they set out to be just that, or they take few steps to avoid it being forced on them.

Vendor 299
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.

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Creating A Customer-Centric Strategy

Sell Integrity

But in a customer-centric culture, everyone thinks this way, from marketing to finance to IT to product development. They know their place in the market and are admired by employees and customers alike. This is one of the largest untapped opportunities for building a stronger culture and helping people find purpose in their work.

Strategy 117