Bernadette McClelland
MARCH 24, 2018
We just need to remember the market research, or lack of , done by Coke in introducing the ‘new coke’ by omitting noticeable details such as not letting tasters know that only one product would be marketed and letting the tasters think that taste was the deciding factor in the blind test.
Hubspot Sales
NOVEMBER 29, 2021
Find gaps in your sales process where a disproportionate number of prospects fall off. Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Air Transport: -25.03%. Transportation: 3.88%. Transportation (Railroads): 25.07%.
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Pointclear
FEBRUARY 28, 2018
I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.
SugarCRM
JANUARY 25, 2024
Below are the winners from each region: Alto-Shaam , providing food service equipment solutions to more than 90 countries globally, is recognized for the use of SugarCRM to significantly enhance opportunity close rates by 61 percent while achieving up to 600 hours of time savings in marketing and sales efforts to forecast customer needs.
The Pipeline
SEPTEMBER 25, 2013
On Monday, in the first post of this series , we defined “cold calling”, and looked at overlooked real opportunities for sales and revenues one misses when not including cold calling in their biz dev routine. Then we change, more accurately, the market and success changes us. Just like they used to. What’s in Your Pipeline?
The Sales Hunter
AUGUST 23, 2013
Maybe it’s a new sales process or a new marketing plan. His design work for the hyperloop transportation system is out in the open for all to see. Maybe it’s not the mother of all deals. Whatever it is, we need to not be running from the idea, but rather finding out how to embrace it.
SBI
MARCH 7, 2019
The “product” of transporting you from point A to point B didn’t change. How Sales Teams Can Effectively Drive Customer Experience in the Sales Process. As sales reps face increased workloads and customer demands, often the customer experience takes a back seat to closing deals efficiently and making quarterly quota.
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