article thumbnail

Hiring Sales Talent: A Tool to Help CEOs Get It Right the First Time

SBI Growth

Growing the company means having time to focus on strategic business objectives like: Acquiring new companies. Penetrating new markets. A Tool for You. Download the CEO’s Time Management Tool to get started. Diagnose the root causes of the problem using the CEO Time Management Tool. Developing new products.

Hiring 303
article thumbnail

Targeting That Blows Your Targets Away

Steven Rosen

Sales leaders must clearly define their objectives and outcomes and have an intentional strategy for achieving them. While revenue is the ultimate objective, having a clear plan and strategy for achieving that objective is crucial. Targeting the right customers is crucial.

Intent 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Executive Interview: Mark Kopcha of @Revegy

SBI

We all appreciate a sales process focused on helping us solve a real pain point or achieving a specific objective. What insight or analytics can you offer to further your buyer’s goals and objectives? Often in large organizations, there are competing interests or unclear paths to achieving goals and objectives.

Lead Rank 177
article thumbnail

10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

What penetration do you expect at enrollment? Also, your promotional campaign must be high enough profile to attract the right market penetration. Different programs accomplish different objectives. Utilize online training, quiz and survey tools … and compensate them for their attention. How big is your target audience?

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximized Market Penetration Facilitates a systematic approach to reaching and capturing a larger share of the target market.

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximized Market Penetration Facilitates a systematic approach to reaching and capturing a larger share of the target market.

article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. Tools like ZoomInfo’s Chorus conversation intelligence platform help home in on areas where your reps can improve their communications with prospects.

Hiring 130