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10 Webinar Metrics to Measure Success

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. But marketers often struggle to quantify the success of B2B webinars.

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Pre-event list prospecting

Zoominfo

Unfortunately, they might not receive information critical to prospecting, such as the names and contact information of attendees. By leveraging a B2B data provider , they can reference company organization charts and reporting structures to identify contacts that fit the profile of an attendee.

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Enhancing Prospect Qualification for B2B Sales Success

Janek Performance Group

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. That’s why it’s a central element of our recent webinar, Turbocharging Business Development Strategies. There, we looked at key indicators to assess before passing prospects to sales. And, if so, is the prospect worth your time and effort?

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. 76% percent of BDRs report to sales over marketing. 85% percent focus on outbound activities.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report. How to leverage online events, like webinars, as effective replacements for live events.

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10 Metrics to Measure B2B Marketing Webinars

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. Keep reading!

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Sleepy Sales? 7 Sales & Prospecting Slump-Busters

criteria for success

If you’ve been a sales manager for a while, it's inevitable that one or more people – or even your entire sales team – will get into a prospecting or selling slump. 7 Sales & Prospecting Slump-Busters. Have everyone set an individual weekly goal for how many prospecting activities they will perform. Time Management.