Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

The Pipeline

OCTOBER 15, 2020

You Are Formally Invited To Have Your Say About Prospecting. Be the first to respond to an in-depth survey into prospecting today and moving forward. The Survey is a joint initiative with Hippo Video, the premier video prospecting, and sales platform for B2B sales professionals.

Survey 235

Survey How To Analysis Lead Rank 235

DiscoverOrg Sales

SEPTEMBER 12, 2017

This objective study pulls from statistics as well as human psychology, as represented by 230 B2B buyers in a 76-part survey. Study participants completed an extensive 76-part survey on a variety of subjects to understand their personality tendencies and were asked to provide opinions on real-world sales scenarios.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

Tenbound

MAY 14, 2021

The Sales Development Benchmark Survey Report 2021 – Now Available 5 trends in Sales Development to look out for in 2021 2020 was a difficult year for many businesses, and it is now time for Sales Development professionals to shift their attention from executing basic activities to providing extreme value to prospects, while forging greater alignment (..)

Survey 52

Survey Report Trends Sales 52

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. Nearly two-thirds of our respondents said that digital methods, such as email (31.3%), social media (27.5%), and webinars (13.1%), had been most effective for them. The rest reported improvement.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Janek Performance Group

MARCH 26, 2024

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. The Importance of Buyer Personas A recent Janek survey showed 83 percent of best-in-class sales organizations have clearly defined buyer personas. Engage with existing customers through surveys and interviews.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. And this often begins with prospecting. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, 32% don’t know how much time reps prospect.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Survey your best customers. 5 Steps to the Customer Profiling Process.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Showpad

OCTOBER 14, 2020

For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. Case studies. White papers.

Prospecting 52

Prospecting Webinar Metrics Social Media Face-to-face 52

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals. A particularly strong fit is a good reason to prioritize that prospect during outreach.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. Webinar attendance. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? And the right data can be the difference between success and failure. Time spent on website pages. Content consumption.

Intent Data 110

Intent Data Intent Real Estate Data 110

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Real-time buying signals can boost various sales and marketing activities.

Data 130

Data Intent Lead Rank Lead Scoring 130

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. What does that say about your team’s prospecting prowess? This does, however, explain why prospecting is so challenging for most sales teams. In a survey of business buyers, 76.2

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Zoominfo

FEBRUARY 3, 2022

According to the Havas’ Meaningful Brands Report , a survey of 395,000 consumers found that 75% of brands could disappear and be easily replaced. Offer continuing education, like webinars , when a new product or feature is added. In addition to an NPS survey, reach out to customers for feedback on a semi-annual basis.

Customer 100

Customer Loyalty Consumer Survey 100

Hubspot Sales

NOVEMBER 28, 2023

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. The secret sauce? Start with these criteria.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

No More Cold Calling

JANUARY 14, 2021

So, I’m committing to spending time on-camera answering your questions and sharing powerful tips and methods to revolutionize your prospecting. Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect?

Gatekeeper 265

Gatekeeper Referrals Cold Calling Telemarketing 265

SBI Growth

MAY 10, 2013

This may include webinars, white papers, blog articles, and a new business video. In addition, survey results provide a unique source of rich content. Prospective customers research solutions and wait until late in the buying process to engage sales reps. Content Multiplying - Webinar Example. Modifying Written Content.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Showpad

MARCH 26, 2021

While not especially glamorous, sales prospecting is an essential part of the trade. Sales prospecting tools grant a competitive advantage to sellers, allowing them to better target their efforts on high-intent leads while freeing up their time for value-add activities instead of performing routine tasks. A recent article from the U.S.

Sales Enablement 52

Sales Enablement Tools Prospecting Social Media 52

No More Cold Calling

JUNE 10, 2021

Concurrently, they were conducting a survey with different questions each round—depending on respondents’ answers to the previous questions. Get meetings with prime prospects in one call. Convert prospects to clients more than 50 percent of the time. The program consisted of eight 30-minute webinars plus live facilitation.

Referrals 385

Referrals Cold Calling Webinar Metrics Outbound 385

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. So let’s get down to creating a customer profile with these five steps: 1.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Hubspot Sales

DECEMBER 19, 2018

At ValueSelling, we recently conducted a survey on B2B sales reps' top prospecting challenges and found that 50% of sales reps surveyed feared making cold calls. Half of the respondents we surveyed had anxiety about this essential part of their jobs. Today's salespeople are afraid to pick up the phone. Absolutely.

Survey 133

Survey Trade Show Call-back Webinar Metrics 133

Zoominfo

MAY 20, 2021

You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Hubspot Sales

JUNE 8, 2020

Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase? This leads to subtle pushes like asking for a demo before the prospect is ready.

B2B 85

B2B Ideal Customer Profile Top of Funnel Prospecting 85

Allego

DECEMBER 14, 2021

At a recent Allego webinar, Josh Bersin , global HR industry analyst, and Kathi Enderes , Vice President Research at The Josh Bersin Company, and I discussed the findings from a recent report: The Sales Employee Experience: Driving Collaboration, Community, and Outcomes. That focus is what employee experience (EX) is all about.

Face-to-face 145

Face-to-face Scale Hiring Survey 145

Nutshell

OCTOBER 30, 2020

The kind of event you host can range from small, exclusive webinars to large get-togethers that include thousands of people from around the world. Are you falling off your prospects’ radars? You’ll get access to standard engagement features like screen sharing, polls and surveys, and session recording. LEARN MORE.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

Sales and Marketing Management

FEBRUARY 8, 2021

They also added additional webinars to their sponsorship inventory to generate badly needed revenue. Not wanting to miss the opportunity to get our message in front of prospects and keep our lead-gen engine humming, we jumped on the opportunity to redirect our live event budget. Post Event: Survey, Reuse Your Content.

Trade Show 136

Trade Show Segment Pivotal Conference 136

DocSend

FEBRUARY 25, 2022

You have engaging conversations with prospects, ask all the right questions (giving all the right answers!), In our recent webinar, we discussed current trends in hybrid and virtual selling environments and the challenges reps face when trying to close deals. If your prospects have to work to consume your content, they won’t.

Proposal 105

Proposal Webinar Metrics Decision Maker Follow-up 105

SugarCRM

NOVEMBER 9, 2023

In our 2024 State of CRM report , we surveyed more than 800 sales, marketing, and IT professionals to uncover what new CRM activities leading organizations have adopted over the past five years and what they’ll be prioritizing moving forward. Below are the first 2 minutes of the webinar.

Report 26

Report CRM SugarCRM Survey 26