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Research and Resources

Sales and Marketing Management

Associations that serve the incentive travel and non-cash recognition industries publish valuable research that can help sell a group incentive travel program to the C-suite. It’s helpful to understand emerging trends, participants’ preferences and key elements of program structure.

Resources 120
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Build Sales Credibility By Doing The Right Research

SalesFuel

Sellers who want to succeed must build sales credibility to stand out. Before salespeople can be thought of as 'trusted advisors,' they first must have a high level of sales credibility.” What is sales credibility? One way is to do your research. And doing this in-depth research also builds credibility in sales.

Research 115
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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Diverse sales teams can make more meaningful connections with your increasingly diverse customer base. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. 12% higher sales attainment.

Research 257
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Tenbound Flash Reports

Tenbound

At Tenbound, we talk to real customers of Sales Tech companies every day, and we hear the good, the bad and the ugly. We work with Senior GTM Executives, RevOps pros and individual Sales Reps and SDRs, so we hear it from all levels. Want these reports each week? Zoominfo profile is on Tenbound Research. No filter, no BS.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Sandler Research Center Report: What Buyers Want Now

Sandler Training

The post Sandler Research Center Report: What Buyers Want Now appeared first on Sandler Training. Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

Research 118
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Sandler Research Center Report: Pipeline Health

Sandler Training

Arguably more important in… The post Sandler Research Center Report: Pipeline Health appeared first on Sandler Training. These are all critical key performance indicators (KPIs). It’s worth noticing, though, that what closed today, this week, and this quarter all are lagging indicators.

Report 122
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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Secret Sauce: How the Behavior Change Cycle Will Improve Call Center Sales Success

Companies invest millions each year to optimize their call center sales processes and results, yet research shows that sales representatives are not actually doing the basic behaviors defined by the carefully crafted workflows.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry?