Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline.

Revenue 128

Revenue Scale Collateral Harvest 128

Crunchbase

JANUARY 13, 2023

Before the birth of the hybrid buyer, sellers were in control. When businesses wanted to purchase a product, service or software, they simply picked up the phone and chatted with a seller. The seller could then explain how they compared to the competition and determine a reasonable price. Easy, right?

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Janek Performance Group

NOVEMBER 30, 2022

However, for salespeople seeking to know and understand customers, this is impractical. Instead of lacing up someone else’s shoes, it’s better to understand the customer’s journey. As much as customers are unique, their decision making follows a similar path. They follow a rational thought process.

Customer 62

Customer Case Study Loyalty Buyer 62

Allego

DECEMBER 22, 2020

Great sales content drives conversations—and results. To keep sellers ahead of the competition and hitting their targets in 2021, they need access to the most timely, relevant, and impactful materials. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

SBI Growth

JULY 21, 2013

The sales field is suffering. Customers are suffering. Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. CMO’s can help sales make the number in 2014.

Marketing 335

Marketing Top of Funnel Decision Maker Infusion 335

SalesLoft

NOVEMBER 20, 2023

There’s so much quality information online — in blog posts and ebooks, on social media and review sites — sellers have a shortened opportunity to impact buying decisions. That means sales reps must make the most of every chance they get to interact with a prospect. Shayne Jackson, Sr.

Sales Enablement 52

Sales Enablement Tools Customer Hiring 52

Mindtickle

MAY 2, 2023

Odds are, if you’re a sales enablement leader right now, you’re operating your team much differently than you did less than a year ago. Shorter seller attention spans. According to our 2022-2023 Sales Enablement Outlook Report , almost 40% of sellers achieve below 75% of their quotas. Less (or no) budget. More pressure.

Sales Enablement 52

Sales Enablement Hiring Buyer Persona Case Study 52

Sales Hacker Training

OCTOBER 10, 2022

It’s not the first time you’ll hear this, and it’s not the last: training new sales reps is crucial. I’m the Director of Enablement at WorkRamp, with more than 12 years of experience in enablement, training, and sales operations. Related: How to Run Sales Trainings Your Reps Will Actually Enjoy. Learning beyond onboarding.

How To 122

How To Face-to-face Sales Enablement Retention 122

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Buyer 190

Buyer Social Media Social Selling Incentives 190

The Spiff Blog

SEPTEMBER 7, 2023

As a sales leader, you already know that effective sales performance management isn’t just setting lofty sales targets and then pushing your team to achieve them. These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement.

Incentives 83

Incentives Incentive Scale Compensation 83

Mindtickle

MAY 2, 2023

As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell. It went from 3.5

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

Crunchbase

SEPTEMBER 8, 2022

According to research by Salesforce, 84% of business buyers are more likely to make a purchase from sales reps who truly understand their goals. Consultative selling brings us back to a core principle of sales: You’re a human speaking to another human. What are the three key elements of a consultative selling process?

Consultative Selling 98

Consultative Selling Decision Maker Sales Enablement Education 98

BrainShark

SEPTEMBER 10, 2023

The sales profession isn’t what it used to be. Today’s sellers are dealing with the high expectations of savvy B2B buyers, decision-by-committee, disruptive technology, M&A, product innovations… and more. But before we dive into sales training ideas, let’s clarify what we mean when we talk about sales training.

Training 62

Training Hiring Objections Coaching 62

Janek Performance Group

MAY 2, 2023

In an instant, sales organizations saw their operations and teams rendered dramatically less productive. It was an epic cultural shift that upended our processes, people, and priorities. In addition to an uncertain economy, organizations now face dispersed sales teams and a lexicon of new phrases. So does their buying process.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

LeadBoxer

JUNE 9, 2020

There’s a new buzzword on the minds of sales managers across the country: sales enablement. The idea is to provide your sales teams with the resources they need to excel. They just need a little help to develop their skills, and that’s where sales enablement comes into play. It’s not a new concept, just a new name.

Sales Enablement 89

Sales Enablement Ideal Customer Profile Case Study Hiring 89

Vengreso

JUNE 9, 2022

Our recent survey shows that 69% of sellers think that getting the first conversation is harder than presenting a solution or even closing the deal. If your team is having trouble prospecting and building the sales pipeline , because they are failing at starting sales conversations, then this article is for you. Simple, right?

Conversion 105

Conversion Outsourcing Services How To Ideal Customer Profile 105

SBI Growth

DECEMBER 24, 2012

Use it to compare your thought process to that of other executives. When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. It will help your team better understand how your Customers make a decision. They have the power.

Hiring 326

Hiring Lead Rank Collateral Demand Generation 326

Showpad

JULY 7, 2020

Welcome to the second post of this blog series for executives. . In this edition, I’ll be discussing the three most critical success factors when it comes to sales enablement. Did sales enablement success factors change during COVID-19? . Alignment is a term that’s used all the time but rarely defined.

Sales Enablement 137

Sales Enablement Hiring Forecasting Engineering 137

SBI Growth

JANUARY 17, 2013

Sales teams know that social selling on LinkedIn will help make their number. The Marketing team can help support sales rep social sellers by growing their own networks. The Marketing team can help support sales rep social sellers by growing their own networks. How much time should your team members invest?

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profile 95

Ideal Customer Profile B2B Prospecting Gatekeeper 95

LeadFuze

DECEMBER 31, 2021

Six Best Practices in Sales Pipeline Management to Boost Revenue. The most important thing in sales is a strong pipeline. Sales reps need to be organized and focused in order to sell. That’s why mastering the sales pipeline is so important. Need Help Automating Your Sales Prospecting Process?

Pipeline 98

Pipeline Top of Funnel Ideal Customer Profile Sales Qualified Lead 98

Miller Heiman Group

JULY 15, 2019

In our last post , we started our deep dive into the best practices correlated with selling success in leading sales organizations, as identified in the “All That Glitters Is Not Gold: 2019 World-Class Sales Practices Study.” Our culture supports continuous development of customer-facing professionals.

Forecasting 58

Forecasting Face-to-face Coaching Sales Coaching 58

Allego

DECEMBER 11, 2020

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. Sales enablement has never been more important than it is today. One-third of marketing and sales teams don’t talk regularly.

Collateral 83

Collateral Marketing Harvest Scale 83

Vengreso

FEBRUARY 10, 2022

With so many channels available for sales reps to connect, engage, and nurture relationships with potential buyers, getting sales referrals has become even more critical than before to book more sales appointments and grow the sales pipeline. But, modern sellers beware! How to Ask for Sales Referrals (3 Ways).

Referrals 78

Referrals Strategy Buyer Persona LinkedIn 78

Vengreso

FEBRUARY 10, 2022

With so many channels available for sales reps to connect, engage, and nurture relationships with potential buyers, getting sales referrals has become even more critical than before to book more sales appointments and grow the sales pipeline. But, modern sellers beware! How to Ask for Sales Referrals (3 Ways).

Referrals 78

Referrals Strategy Buyer Persona LinkedIn 78

Showpad

AUGUST 9, 2022

And when you have the right content, you start conversations, demonstrate value, and address pain points with buyers in ways no sales deck can. . And nearly one-third of sales organizations reported that relevant content is completely inaccessible when needed. . What do these results tell us?

Sales Enablement 52

Sales Enablement Hiring Account Report 52

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111

Study B2B Face-to-face Report 111

SBI

MARCH 1, 2020

RICH : Buyers are more informed, smarter in terms of how they purchase, and better at identifying authenticity or hype in a sales process. Enabling sales with the information helps them deliver a great buying experience that is, we believe, the foundation of an enduring post-sale client experience.

Case Study 119

Case Study Analytics Retention Training 119

Emissary

SEPTEMBER 21, 2021

For IT security sellers, it’s important to keep in mind that the decision-makers are looking not only for high ROI but for the maximization of their investment. For IT security sellers, the deal desk provides a way to break down these complex deals more easily for an improved close rate in the financial services industry.

Industry 52

Industry Case Study ROI Scale 52

SBI

MARCH 25, 2014

Michael is the Executive Editor of Rapid Learning Institute and thought leader for the Top Sales Dog blog. He is a nationally recognized authority on selling and has written hundreds of articles and training programs for sales reps and sales managers. You might even think they were using different sides of the brain.

Research 134

Research Buyer Scale Hiring 134

Sales Hacker

MARCH 26, 2019

Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. It has developed mental shortcuts around rational thought: like factory-settings that help us avoid change by ignoring, rejecting, or modifying what we hear. The brain has evolved in strange ways.

Case Study 84

Case Study Lead Rank Lead Scoring Face-to-face 84

Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process. This is a long article.

Sales Process 94

Sales Process Lead Rank Ideal Customer Profile Channels 94

Hubspot Sales

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. What is inbound sales? Inbound sales is a personalized, helpful, modern sales methodology.

Inbound 139

Inbound Top of Funnel Outsourcing Services Hiring 139

Gong.io

DECEMBER 19, 2019

There’s no shortage of sales tips online. In fact, Google returns 1,370,000,000 results when you search “sales tips”. Some of those results are Gong’s articles, and what sets them apart is our focus on data-backed sales tips. So when we share an article that includes the “7 best data-backed sales tips,” we mean business.

Data 122

Data Insurance Insurance Cold Calling 122

Miller Heiman Group

SEPTEMBER 12, 2019

A B2B sales strategy used to be simple: discover the buyer’s needs, then offer your solution. Consumers use a variety of tools, from social media to web search, to research and make purchases; some even allow their in-home digital assistant or internet-connected appliance to shop for them. A focus on what happens after the sale.

Webinar Metrics 57

Webinar Metrics Decision Maker B2C Case Study 57