Tenbound

FEBRUARY 15, 2021

Buyer and seller behavior abruptly changed last year, significantly impacting the metrics and benchmarks that provided guidance for planning and performance decisions over the last few years. These metrics need a reset, and you can help. As a participant, you’ll receive the executive report in early March.

Survey 64

Survey Report Research Buyer 64

Sales and Marketing Management

FEBRUARY 8, 2021

A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow. Author: Paul Nolan How important is digital marketing spend?

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. Engage with existing customers through surveys and interviews. This gains insights into their needs and preferences.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Appbuddy

JANUARY 5, 2023

There are loads of free tools to help email marketers more effective, achieve better email performance and (hopefully) win some much-deserved kudos from their higher-ups. Tools like these are especially handy in times of economic uncertainty, when marketing budgets are tighter than usual and senders are asked to do more with less.

Email Marketing 52

Email Marketing Tools Marketing Campaigns 52

Hubspot Sales

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. For instance, your B2B blog is a powerful tool for attracting prospective customers. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

JUNE 2, 2021

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

JANUARY 26, 2021

In particular, the increased adoption of team collaboration tools, electronic signature software, and web conferencing apps all increased significantly last year, setting the stage for the new office environment that workers will re-enter soon. Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands.

Software 246

Software Software Retention Analysis 246

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. Do you have the tools you need to get on board?

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

JULY 13, 2020

Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. Surveys: Perhaps the most common way to collect information on both existing and potential customers is with a survey. But where does it come from?

Data 213

Data Buyer Persona Demographics Segment 213

The Pipeline

SEPTEMBER 2, 2020

In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. There is no shortage of data being generated by apps and automation tools. I recently worked with an organization committed to one of the popular hip tools the pundits love to tout. By Tibor Shanto.

System 316

System Prospecting Quota Decision Maker 316

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Allego

DECEMBER 14, 2021

At a recent Allego webinar, Josh Bersin , global HR industry analyst, and Kathi Enderes , Vice President Research at The Josh Bersin Company, and I discussed the findings from a recent report: The Sales Employee Experience: Driving Collaboration, Community, and Outcomes. That focus is what employee experience (EX) is all about.

Face-to-face 145

Face-to-face Scale Hiring Survey 145

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics. Building a successful business starts with great leads.

Lead Generation 63

Lead Generation Lead Rank Lead Scoring Leads 63

Allego

NOVEMBER 1, 2022

And it frees them up to focus on strategy, said Rich Smith, VP of Sales at Allego, during a recent webinar, Demystifying AI in Learning Technology. According to a recent BHG report, 60% of those surveyed said AI is very important to learning technology. Here are three ways companies can use it to help their sales teams. AI can help.

Scale 112

Scale Face-to-face Webinar Metrics Film 112

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. A study by Barilliance, an eCommerce personalization suite, found that in 2020, the average email conversion rate based on click-through across the surveyed industries was 15.11%.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Showpad

APRIL 15, 2019

Showpad’s Director of Sales, Colby Henard, sat down with Colin Campbell of Sales Hacker and Kira Greer, Head of Global Sales Enablement at Hired, in a recent webinar to discuss what it takes for sales enablement professionals to implement a successful program within their organizations. Hear the full webinar recording here: [link].

Webinar Metrics 45

Webinar Metrics Sales Enablement Scale Hiring 45

Velocify

MAY 8, 2018

Texting has become such a growing and important topic for our customers that we recently hosted a webinar “New Insights For Using SMS Texting in Sales.”. As texting evolves into a new and powerful sales communication tool, there are still biases to overcome and opportunities for education.

Tools 40

Tools Consumer Webinar Metrics Survey 40

Sales Management Plus -- SMP

FEBRUARY 13, 2024

Here’s a step-by-step process of how you can create a consistent follow-up using SMP: Step 1: Create a New Marketing List Using Data Visualizations With SMP’s data visualization tools, you can analyze your customer data and segment it based on various factors.

Distribution 52

Distribution Case Study Webinar Metrics Follow-up 52

Zoominfo

JUNE 2, 2021

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.” Real-time buying signals can boost various sales and marketing activities.

Data 130

Data Intent Lead Rank Lead Scoring 130

Allego

JANUARY 24, 2023

While the exact number ranges between 27% and 36%, depending on the survey, the message is clear: Sales reps spend the bulk of their day on activities that don’t directly generate revenue for your company. Consolidate Sales Tools Sales tools can help facilitate sellers’ tasks, but give them too many tools to use, and they’ll be overwhelmed.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Demand creation Includes webinars, white papers, and product trials 3. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Steven Rosen

JANUARY 22, 2018

Here are a couple of my favorites: CEB Coaching Effectiveness Survey Findings: Coaching effectiveness: 19% improvement in performance. Provide Sales Coaching Enablement Tools. Several sales coaching tools are key to support your sales managers coaching. Time in field: 17% increase in performance. Free Sales Management Resources.

Sales Coaching 273

Sales Coaching Coaching Sales Management Study 273

eGrabber

JULY 19, 2023

This could involve collaborating on a webinar, guest blogging on their blog, or co-creating content. Use Lead Generation Tools There are a number of lead generation tools that can help you collect email addresses. Subscribe to eGrabber Webinar series Download Now …taking you to the tool-download page, please wait…

Social Media 52

Social Media Marketing How To Discount 52

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Use all the tools in your toolbox. Buyers have increasingly embraced completing their own research for years.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Steven Rosen

JANUARY 22, 2018

Here are a couple of my favorites: CEB Coaching Effectiveness Survey Findings: Coaching effectiveness: 19% improvement in performance. Provide Sales Coaching Enablement Tools. Several sales coaching tools are key to support your sales managers coaching. Time in field: 17% increase in performance. Free Sales Management Resources.

Sales Coaching 261

Sales Coaching Coaching Sales Management Study 261

Selling Essentials RapidLearning Center

APRIL 21, 2021

In its Learner Experience Survey, Brandon Hall stacked up the results and priorities of organizations that report achieving high business impact through learning against those that reported low impact. Social/collaboration tools (44% vs. 12%). ” Click here to watch the webinar recording. And the data is illuminating.

Webinar Metrics 52

Webinar Metrics Strategy Survey Exercises 52

Fill the Funnel

APRIL 29, 2014

Each registrant will also receive a personal copy of the 2014 Sales Management Survey conducted by Enkata.com. Some of the results from this survey are surprising and controversial. Events Sales News Training event Webinar' All Rights Reserved.

Closing 121

Closing Webinar Metrics Top of Funnel Social Media 121

Janek Performance Group

FEBRUARY 27, 2024

This includes: Harnessing the power of big data analytics to gain actionable insights Utilizing predictive analytics for more accurate sales forecasting Implementing AI-driven tools to identify patterns and optimize sales strategies Today, AI can collect, process, and analyze more data in seconds. It’s a vital tool for selling.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Zoominfo

OCTOBER 10, 2019

It’s also easy to credit the webinar they attended right before conversion. Free tools like Google Analytics enable marketers to track multiple touchpoints and even create custom attribution models that let users assign attribution to individual channels. Trend #2: Attribution technology has impacted marketing budgets.

Trends 160

Trends B2B Marketing Channels 160

Hubspot Sales

JUNE 8, 2020

Customer surveys and feedback opportunities. For example, if you have case studies featuring a few key customers, recycle the customer quotes and feature them in e-books, product brochures, and webinars. Hold a focus group or run a survey asking for candid feedback on the impact and effectiveness of your sales enablement content.

Collateral 98

Collateral Case Study Retention Hubspot 98

Gong.io

FEBRUARY 22, 2022

Gainsight surveyed CEOs, CROs, and COOs from late-stage, private cloud SaaS companies in late March 2020 and found that customer retention was by far their #1 focus. They sent the same survey in May 2020 and found that while customer churn increased, it was not by as much as respondents had predicted. Your tool solves all their issues!

Churn 115

Churn Webinar Metrics Strategy Customer 115

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. In a survey of business buyers, 76.2 Prospects will always take meetings with B2B sales reps who’ve been referred by colleagues they know and trust.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales and Marketing Management

MARCH 29, 2019

In the latest Digital Trends report, which surveyed marketing, creative and technology professionals, nearly one third of organizations are planning to invest in AI within 12 months – a market projected to reach $70 billion by 2020.

Marketing 209

Marketing Webinar Metrics Software Software 209

Hubspot Sales

FEBRUARY 8, 2022

Survey the leads you’ve lost. Surveying lost leads helps you strengthen the process of interacting with leads and lessen the likelihood of losing them or having them go dark for a while. A CRM is a valuable tool for all sales teams, especially when it comes to tracking leads. 8 Strategies For Re-engaging Lost Leads. Use a CRM.

Sales Qualified Lead 94

Sales Qualified Lead Leads Marketing Qualified Lead Incentives 94