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New ReferenceEdge Release Completes the “Final Mile” by Coordinating Sales Reference Calls

SBI

New ReferenceEdge Release Completes the “Final Mile” by Coordinating Sales Reference Calls. Calendar Coordinator is the latest feature in ReferenceEdge to streamline processes that benefit the Sales team, customers, customer success, and the reference program manager within the Salesforce platform. About Point of Reference.

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Metrics to Drive Lead Generation Performance

Pointclear

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). The ability to report and forecast metrics improves when full-featured marketing automation integrated with CRM or sales automation is in place.

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To Show Connections on LinkedIn or Not – 2 Ways to Grow Business

Score More Sales

I was an early adopter of LinkedIn (October, 2003) – connecting with people I knew in real life, and it is still the strategy I use today. I am a “master connector” – I LOVE connecting people to each other once I feel they could benefit from the connection.

LinkedIn 232
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7 signs your organization needs a sales enablement strategy

DocSend

Sales enablement is a rapidly growing trend, with the potential to significantly transform business results for the better. Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. Long Sales Ramp-Up Times.

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7 signs your organization needs a sales enablement strategy

DocSend

Sales enablement is a rapidly growing trend, with the potential to significantly transform business results for the better. Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. Long Sales Ramp-Up Times.

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3 B2B Books You Need to Read This Summer

Mereo

Scott Drew became the head basketball coach of the NCAA National Championship–winning Baylor Bears in 2003. Drew shares his personal experience and how leading with faith will benefit you in business and every aspect of your life. Enable your sales force to build trust and foster relationships with buyers. The Road to J.O.Y.

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Why Renew? Quantifying Realized Value is Required

The ROI Guy

If customers don’t renew and churn, you’ll have to work that much harder to hit your revenue growth goals, spending more and more time replacing customers and revenue you already had, instead of adding net new accounts. As well, the revenue impact of these losses is rising.

Churn 40