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New ReferenceEdge Release Completes the “Final Mile” by Coordinating Sales Reference Calls

SBI

Calendar Coordinator is the latest feature in ReferenceEdge to streamline processes that benefit the Sales team, customers, customer success, and the reference program manager within the Salesforce platform. Since 2003, Point of Reference has been powering B2B customer reference programs that fuel business growth and fortify brands.

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Metrics to Drive Lead Generation Performance

Pointclear

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Integrated marketing automation supports better tracking of leads through closed sales and the revenue associated with that sale, enabling the use of financial contribution metrics.

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To Show Connections on LinkedIn or Not – 2 Ways to Grow Business

Score More Sales

I was an early adopter of LinkedIn (October, 2003) – connecting with people I knew in real life, and it is still the strategy I use today. I am a “master connector” – I LOVE connecting people to each other once I feel they could benefit from the connection.

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The Promotion Gap for Women: Yes, It Still Exists

Zoominfo

While industry is by no means the only factor contributing to the likeliness of being promoted, it’s evident that certain corporate dynamics (such as the number of employees and the revenue of a business) play a major role in women’s ability to rise to the C-suite. Yes, according to ZoomInfo’s data. But there’s an interesting dichotomy.

Promotion 162
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7 signs your organization needs a sales enablement strategy

DocSend

Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. of companies back in 2003. Revenue Goals Not Being Met. Below Average Quota Attainment. In 2016, 60.7% Reps Struggling to Find Content. About the author.

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3 B2B Books You Need to Read This Summer

Mereo

Scott Drew became the head basketball coach of the NCAA National Championship–winning Baylor Bears in 2003. Drew shares his personal experience and how leading with faith will benefit you in business and every aspect of your life. Gain a more-meaningful way to work and live — and win with sustainable revenue performance.

B2B 36
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Why Renew? Quantifying Realized Value is Required

The ROI Guy

If customers don’t renew and churn, you’ll have to work that much harder to hit your revenue growth goals, spending more and more time replacing customers and revenue you already had, instead of adding net new accounts. As well, the revenue impact of these losses is rising.

Churn 40