Why White Space Analysis is Critical to Account Growth
SBI Growth
JUNE 3, 2024
Boost revenue by using white space analysis to identify unmet demand in existing accounts. Selling to current customers has a 60-70% success rate.
SBI Growth
JUNE 3, 2024
Boost revenue by using white space analysis to identify unmet demand in existing accounts. Selling to current customers has a 60-70% success rate.
Sales and Marketing Management
JUNE 3, 2024
In the world of digital marketing, thumbnail images serve as mini billboards for your content. Elevating your thumbnail game is not just about getting noticed; it's about conveying your message compellingly and succinctly at first glance. The post Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace appeared first on Sales & Marketing Management.
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Understanding the Sales Force
MAY 29, 2024
In case you have been vacationing in a cave, there has been a controversial trial taking place in Manhattan and earlier this week the Jury heard closing arguments. In a jury trial, closing arguments can take several hours or even days! You would think that Closing Arguments would have much in common with the Closing competency in sales but that’s not the case.
Steven Rosen
JUNE 2, 2024
In markets where competition is fierce, and evolution is rapid, the demands on sales teams to not only meet but exceed expectations are greater than ever. While daunting, these challenges offer a unique opportunity to redefine leadership strategies that are crucial for staying ahead. Adopting a new leadership approach – specifically BOLD leadership – becomes essential as organizations experience significant shifts in structure, product lines, or leadership roles.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Anthony Cole Training
MAY 31, 2024
“Did I hire my salespeople this way or did I make them this way?” This is the question every sales manager must ask. Fixing performance problems always starts with Standards and Accountability.Accountability means taking responsibility for outcomes – good or bad. A sales leader’s primary responsibility is to put the BEST team into the marketplace.Much like a general manager in sports, a director of a theatre company or an orchestra leader of a symphony, you have a job and a responsibility to hir
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SBI Growth
MAY 31, 2024
An improving economic outlook for 2024 presents a golden opportunity for CEOs to capitalize on rising demand: 87% of surveyed CEOs see growth as a core element of their value creation strategy this year. However, buying behaviors are also changing, and not all companies are prepared to overcome the new challenges created by a dynamic buying environment, slowing growth and potential revenue capture.
Fill the Funnel
MAY 31, 2024
In today’s fast-paced world, the value of experience and expertise is more significant than ever. Each of us has a unique journey filled with experiences, challenges, and lessons learned. Whether it’s a professional skill, a hobby, or a life lesson, we all possess knowledge that others can benefit from. This idea—that everyone is an expert […] The post Everyone is an Expert in Something: Embracing Your Unique Knowledge appeared first on Fill the Funnel com.
Sales and Marketing Management
MAY 30, 2024
Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs. The post The 7 Types of Content That Navigate the Buyer’s Journey appeared first on Sales & Marketing Management.
Partners in Excellence
MAY 29, 2024
When I was a kid, my father taught me how to sail. At first I sailed in racing dinghy’s never far from the shore. In high school, we graduated to cruising boats. While we never intended to do oceanic cruising, but the shoreline was beyond sight, and one of the challenges was knowing where we were and if we were going in the right direction. My dad’s solution to this was to teach me celestial navigation.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
The Center for Sales Strategy
MAY 28, 2024
Salespeople, even great salespeople, sometimes have trouble closing the deal. Getting to yes is often the hardest part of the sales process. How hard? As many as 57% of salespeople reported difficulty converting prospects into customers. If your team is having trouble with conversions, the first thing to do is figure out why.
SBI Growth
MAY 30, 2024
CEOs have set the stage for success in 2024 with a solid growth strategy, but they need their talent to be ready to execute on revenue capture opportunities. They think they have the secret to improving commercial productivity: managing positive churn. However, our surveys reveal that there is more to managing our hires and getting the experts on board; CEOs must also overcome longer ramp times and create sustainable growth for the road ahead.
SalesFuel
MAY 30, 2024
What do you want out of your first conversation with a potential customer? One of the best sales strategies is to structure a relationship. Additionally, you can gain valuable insight or instill a sense of trust. Whatever your goal, you must realize that conversation is not a competition. However, improving your skill at initiating a conversation is.
Sales and Marketing Management
JUNE 4, 2024
it's vital that CMOs be able to draw a direct line between marketing activities and business outcomes. They can do that by using the three P’s of marketing strategic planning. The post How to Create and Execute Marketing Strategies to Hit Business Goals appeared first on Sales & Marketing Management.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Partners in Excellence
MAY 29, 2024
This morning, clearing my inbox and feeds, I noticed a headline. It referred to the average tenure of GTM executives being 17 months… The article offered sound advice on how to deal with a career living in 17 month increments. My thought, in reading this was, “Why do we settle for this? Why do we consider this acceptable? Wouldn’t we and the organizations we lead achieve much more with longer tenures?
Smooth Sale
MAY 28, 2024
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. This is understandable, as they’re compelling marketing tools that generate excellent exposure for businesses, thus increasing their profits and helping them reach wider audiences.
The Center for Sales Strategy
JUNE 3, 2024
There is a hierarchy in the sales world. Most sales leaders come from the days when salespeople were responsible for every step in the sales process. You had to find your leads, get an appointment, and ultimately close the deal. You only ate what you killed. We were hunters, so we tend to favor and even value hunters more than farmers. When I say farmers, I mean salespeople who spend most of their time nurturing clients, building relationships, and growing them.
SalesFuel
MAY 29, 2024
While a popular strategy, transactional selling shouldn’t be a seller’s sole approach. It can be successful, but it doesn’t always align with today's buyers. And it isn't very sustainable. Still, some elements of this style can have a place in modern sales, but sellers need to do more. Combining this type of selling with a more consultative approach will win over prospects and lead to new business.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Sales and Marketing Management
MAY 28, 2024
Sales intelligence is an emerging and crucial tool that comes to the rescue of firms in the quest for sustainability. A look at the dynamics, trends, challenges and prospects shaping the sales intelligence market. The post Unlocking Growth Potential: The Dynamic Landscape of Sales Intelligence appeared first on Sales & Marketing Management.
Salesfolks
MAY 28, 2024
While AI holds significant promise for transforming sales processes, you should carefully consider whether to invest in AI technology by understanding the potential benefits with the risks and costs. Doing so will help ensure that any AI implementation is successful and aligns with your overall business strategy.
Grant Cardone
MAY 28, 2024
Many entrepreneurs I meet ask how to earn passive income or to start a side hustle — and which is best. Yes, multiple streams of income is the way to build lasting wealth. However, the answer to the above question is not so simple… You need the same business know-how to make either strategy work. […] The post Passive Income, Side Hustle — or Both?
Sales Hacker
MAY 28, 2024
Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO at HYCU, a series B, venture capital-backed data protection SaaS company.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
SalesFuel
JUNE 3, 2024
Sellers who develop emotional intelligence can stand out from competitors to close more deals with buyers. It allows them to nurture deeper engagement with prospects and clients. They can also communicate more efficiently to demonstrate the value of their solution. And these benefits aren’t just anecdotal; research has shown the powerful effect emotional intelligence (EI) has on sales.
The Center for Sales Strategy
MAY 29, 2024
Attracting the brightest minds and best talent has become a fierce competition for organizations across all industries. However, conventional recruitment methods often fail to captivate potential candidates, leaving them disengaged and unmotivated. It's time to shake things up and inject some excitement into the hiring process. Enter gamification—the art of blending game-like elements into the recruitment experience.
Partners in Excellence
JUNE 3, 2024
I hate being trite with this analogy, but I will. My post “Cold Calling Was Never ‘Alive'” generated a lot of interesting questions and conversation. They were variations on the same theme, “I need to get to these people to tell them how we can help them… I need to share our experience in working with customers like them… I need to schedule a demo of what we do……” Repeating myself: Customers don’t care about it until they do!
Grant Cardone
MAY 28, 2024
Due to an alarming downtrend in McDonald’s revenue, the chain is pulling out all the stops to reverse it. The latest example is their summer campaign featuring a new McFlurry flavor… that is “Grandma-inspired.” And believe it or not, the flavor choice is meant to cash in on a Gen Z trend… The “Inspo” for […] The post McDonald’s “Grandma” McFlurry is… On Trend?
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Membrain
JUNE 2, 2024
With over three decades of breaking barriers in B2B sales, Heidi Solomon-Orlick , CEO and founder of GirlzWhoSell , joins us to share her passion for empowering the next generation of female sales leaders. Heidi highlights sales as a collaborative, problem-solving process that goes beyond mere transactions, emphasizing the importance of a servant selling mindset for success.
Adaptive Business Services
MAY 29, 2024
While I don’t do this often (I did it constantly when I was in management), I recently hired a salesperson for a local company and I am now involved with the training of that individual. I’m not sure why companies want me to be involved in the hiring process. Well, yes I do. It’s PAINFUL and it’s a GRIND! I also secretly suspect that, if this salesperson fails, they can blame me instead of themselves.
The Center for Sales Strategy
JUNE 4, 2024
As a B2B senior sales leader, you know the pressure of driving consistent growth. But what happens when your once-thriving sales organization stalls? Stagnant sales pipelines and flat revenue can be a symptom of deeper issues. This is a roadmap that equips you with insights, action items, and a clear path to transform your team into a growth machine.
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