Remove 2011 Remove Marketing Remove Prospecting Remove Retention
article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

Media 233
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Master the Art of Knowing Who to Call and How to Ask with Tito Bohrt

Sales Hacker

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. Tito shares what those conversations with prospects look like.

How To 88
article thumbnail

What Contributes to Sales Success?

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Prospecting (25). qualifying prospects (13). qualifying sales prospects (10). sales prospecting (34). Posted by Tony Cole on Wed, Jun 22, 2011. Hire SalesPeople Who Can and Will Sell in These Tough Markets.

Hiring 136
article thumbnail

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

According to SiriusDecisions , investing in customer engagement and retention establishes a better path to growth and retention for customers. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. AsdeqLabs is an Australian software company established in 2011.

Revenue 67
article thumbnail

Scaling Lead Gen: Growing NetSuite’s BDR Team to 170 People in 3.5 Years

Openview

By mid 2011 three things happened – first, someone above my pay grade did an analysis and figured out we were not even close to meeting hiring goals to keep pace with growth targets. Note: NetSuite has an inbound marketing engine and grew to an almost $200M/year company with no outbound prospecting. Lesson 3: Retention is King.

Scale 73
article thumbnail

PODCAST 136: From the Opera to the C-Suite: Taking the Leap and Founding a Company with Matt Klepac

Sales Hacker

Matt started his career as an opera singer in addition to being a CMO and marketer. Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable.

Company 103