How to Make Real Connections in the Era of Virtual Sales Meetings
No More Cold Calling
APRIL 26, 2021
I wrote that in 2013, back when virtual sales meetings weren’t the only option. HBR backs me up on this, suggesting referral selling as a key strategy for gaining new-customer access: “Leverage referrals. The pandemic might be winding down, but not everyone is going back to the office.
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