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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Pain point #1: Old and/or inaccurate data.

Trends 184
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Top 5 Keys to Hire Ideal Sales Candidates at Your Company

Understanding the Sales Force

Normal Unemployment (not seen since 2016): Sales candidate supply is adequate, flow of applicants is acceptable, recruiters are helpful and a great sales candidate assessment allows you to focus on the candidates who will succeed in the role.

Hiring 203
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Pipeline Marketing must include Sales in 2017

Jeff Davis

As B2B companies look into 2017 they should not only look at how Marketing can generate more revenue but how Sales can help pull through these strategies. Beyond just reviewing the marketing plan for 2017, marketing teams need to explore how their sales colleagues can benefit from each of the strategies to help drive revenue.

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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. Analysis shows that the economic Net Optimism Score for incentive travel tracks closely with overall U.S.

Travel 205
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Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. According to a Return Path study last year, analyzing 27 Billion emails sent by Americans between May 2016 and April 2017, 55% were opened via a mobile device.

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6 Predictions for Sales Software in 2017

SalesLoft

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? automatically filter those responses to the correct channel, and notify your teams about urgent matters.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. This is in spite of the fact that most of it is created for sales and channel enablement purposes. Training, training, training.