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The Future of Advertising – TV Space without TV Price

Leading Results Rambings

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

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7 Examples of Social Ads That are Just Plain “Woke”

Connext Digital

Woke content has made its way to mobile advertising trends , as more businesses are starting to see the value in investing in well-thought out and socially relevant ads versus traditional, hard sell techniques. Here are some examples of ads that are just plain woke: Always – #LikeAGirl. Airbnb – We Accept.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad. These examples illustrate the potential risks of shame marketing.

Loyalty 92
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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.