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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

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Top Lead Generation Statistics for 2018

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads ( source ). Demand Generation vs. Lead Generation.

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The Ultimate Guide to LinkedIn Videos

LinkedFusion

Are you someone wanting to explore LinkedIn video marketing to generate leads for your sales pipeline? With the rising popularity of videos being used to reach out to your audiences on LinkedIn it is essential that you keep up with the trend. LinkedIn video gives you the opportunity to get more engagement with your audiences.

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The 13 Best Real Estate Websites for Selling a Home in 2018

Hubspot Sales

This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites. About: Oh yes, it’s possible to sell or at least advertise your home on Craigslist. So, exactly what are those websites? Mobile App: iOS | Android. Craigslist.

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Best Lead Gen Media Software

The Digital Sales Institute

According to the 2018 Lead Council research, 66.7 Everyone knows how to use the top four social media sites for lead generation, but as video becomes more ubiquitous (estimated 80% of all internet traffic and 66% more qualified leads each year), additional platforms are gaining significant traction. Remember those tales from the past.

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How to Human: Key Tips for Humanizing Your Sales Strategy

Pipeliner

The average person sees around 5,000 advertisements a day. You probably don’t feel like you see 5,000 advertisements a day because you’ve learned to tune most of them out or ignore them. Your job is to advertise your business and/or product in a way that will get noticed, but run-of-the-mill advertising just won’t cut it anymore.