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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

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Top Lead Generation Statistics for 2018

Zoominfo

There will always be prospects who need B2B products or services. 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ). As bleak as this sounds for marketers, we remain hopeful.

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Top Selling Challenges of 2018 and How to Overcome Them

Zoominfo

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals.

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6 Challenges Threatening Salespeople in 2018

Hubspot Sales

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. Creating a targeted prospecting strategy.

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Qualifying Prospects: Can We Just Kill BANT?

Zoominfo

However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. This is probably why nearly half of sales reps fail to meet their quota. . Authority : the prospect is a decision-maker. What is BANT, anyway?

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Build a Winning Sales Development Attainment Strategy and Actually Hit Your Quota

InsideSales.com

Sales organizations are struggling to align their objectives and quotas with their strategy. According to Forrester’s research , “From 2011 to 2019, the average revenue for the companies in the S&P 500 has grown over 24%, but average sales quota attainment has dropped from 63% to 43% by some estimates.” since 2018.

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Prospecting: The Lost Art

SalesforLife

Maybe I’m getting older, or becoming more aware, or turning cynical – but the disruption in the Force that I’m seeing is that year by year, more and more sales professionals – whether they’re account executives, customer success leaders, or business development reps – seem to be losing the skill and art of prospecting. Let’s unpack this.