Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

SEPTEMBER 30, 2020

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. Analyze Prospect And Customer Data. This way, you have a well-rounded understanding of who your actual prospects and customers are. Check it out!

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

FEBRUARY 26, 2021

Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. By 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes. How Does Sales Automation Work?

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

NOVEMBER 20, 2020

Our CEO, @HenryLSchuck , defines it as “actionable information on prospects and target accounts.” link] pic.twitter.com/zez4telirZ — ZoomInfo (@ZoomInfo) October 27, 2020. pic.twitter.com/b5MRO5KGhl — ZoomInfo (@ZoomInfo) October 2, 2020. So what does this mean? We're grateful for our amazing community.

PeopleSoft 221

PeopleSoft Oracle Enterprise Enterprise 221

Zoominfo

DECEMBER 15, 2020

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. A Guide for 2020,” post covers the types of intent data, where it comes from, how to use it.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Salesmate

MAY 12, 2020

For instance; You might tell a prospect that your product or service is cheaper than the competition. In simple words, selling is about highlighting your product’s benefit to the prospect and closing the deal on the basis of features. Such advertisement placements help setting up your brand in front of prospects as a dependable entity.

Paid Content 103

Paid Content Marketing Social Media Advertising 103

Zoominfo

DECEMBER 23, 2020

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Cience

JUNE 23, 2020

Without further adieu, here are our latest takedowns of the Good, the Bad, and the Ugliest outbound emails for June of 2020. Hooking your Prospect. Would Google Hangouts or phone call work for you,” doesn’t actually attempt to commit a prospect to schedule a meeting, instead it gives the option to choose a platform for communication.

Outbound 105

Outbound Lead Rank Lead Scoring Hiring 105

Hubspot Sales

JULY 15, 2020

One of the toughest changes sales leaders need to adapt to is the dramatic impact the events of 2020 have had on win rates. On top of all the benefits members of the partner program receives, Mailchimp also offers members the opportunity to run co-marketing campaigns such as joint webinars and masterclasses with the brand.

Pipeline 123

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 123

Mr. Inside Sales

AUGUST 23, 2020

Let’s face it, 2020 has been a tough year. Are prospects going to answer their phones? Re-write your email campaign. Many clients I work with are having big success by re-writing and re-organizing a drip email campaign for prospects. Question: When was the last time you rewrote your email campaign?

Face-to-face 220

Face-to-face Referrals Call-back Quota 220

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. Or decide which initiatives and campaigns you should focus on in the upcoming quarter?

Data 246

Data Intent Data How To Intent 246

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars. You might want to send an email to prospects.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Do not waste your dollars sticking to the status quo. Your budget should follow suit. Reworking Marketing Budgets.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. But before we start, let’s define what sales prospecting is.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Nutshell

OCTOBER 30, 2020

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. The top 5 virtual event platforms of 2020. Are you falling off your prospects’ radars?

Webinar Metrics 71

Webinar Metrics Conference Software Software 71

Zoominfo

SEPTEMBER 22, 2023

ZoomInfo knows that even minutes can matter when you’re looking for prospects. Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

The Pipeline

AUGUST 9, 2020

But there is little usual about anything in 2020, which offers you a choice, take advantage of turbulence and up your game. If the assumption is that they are using the lull to plan the fall campaign, then the call needs to be about that. See all upcoming Proactive Prospecting Club events. That Is The Problem.

Harvest 376

Harvest Call-back Face-to-face Trends 376

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Market Expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. Sometimes called the “Copier Warrior,” Dale built a name for himself by prospecting with ultra-creative 1-1 videos, crumpled up pieces of paper, and a sword. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this.

Webinar Metrics 103

Webinar Metrics Sales Up-Sell Objections 103

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Cience

APRIL 27, 2020

And in a more general business sense, it has been a whirlwind start to 2020. In the world of outbound, that kind of authentic prospect response is the thing of dreams. First, the opener is extremely prospect focused, and the first sentence brings the prospect to the sender’s side of the table – a HubSpot partner and located in Cali.

Outbound 66

Outbound Lead Rank Scale Channels 66

Zoominfo

OCTOBER 5, 2021

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Imagine being able to prospect whenever, wherever. Check it out!

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

FEBRUARY 2, 2021

If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses. Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Measure and track your cross-selling campaigns. Inbound marketing.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

PandaDoc

JULY 1, 2020

Precision prospecting is the first step towards reaching new revenue heights. Prospecting is the process of searching for potential buyers (the prospects) that are good fits for your service or product and then communicating with them in a way that moves them to the next stage of a sales pipeline. Be relentless.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

Zoominfo

OCTOBER 13, 2021

Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

APRIL 20, 2020

With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Sales Hacker

DECEMBER 15, 2023

ELM campaigns can be seen and provide inspiration for others looking to implement this strategy. Their playbook is not only focused on driving integration adoption among mutual partner customers, but also on building partner-sourced pipeline by targeting prospects who are customers of partners.

Training 90

Training Marketing Campaigns Report 90

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. What is a Customer Profile? 5 Steps to the Customer Profiling Process.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Nutshell

MAY 26, 2020

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. It’s 2020…Does Direct Mail Still Work? In fact, a properly planned and executed direct mail campaign can be extremely beneficial. It should, though. Let’s get started!

Direct Mail 140

Direct Mail Campaigns ROI How To 140

Sales Evangelist

MARCH 17, 2021

For many, 2020 has not been a good year. If 2020 left you feeling defeated then do the work to overcome it. Moving forward in 2021 2020 was hard for everybody regardless of social status. If 2020 Left You Feeling Defeated, Do the Work to Overcome It'' episode resources Follow Chris Williams on Facebook and Instagram.

Lead Nurturing 40

Lead Nurturing CRM Survey Social Media 40

Hubspot Sales

JANUARY 28, 2020

The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. HubSpot Growth Platform. GetResponse Autofunnel.

Top of Funnel 86

Top of Funnel Funnel Software Software 86

Zoominfo

FEBRUARY 2, 2021

If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses. Cross-Sell Analysis Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. In today’s environment, it’s getting harder to connect with prospects on a cold call. Then the COVID-19 pandemic hit. Sound familiar? It’s not just you.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Sales Evangelist

MARCH 17, 2021

For many, 2020 has not been a good year. If 2020 left you feeling defeated then do the work to overcome it. Moving forward in 2021 2020 was hard for everybody regardless of social status. If 2020 Left You Feeling Defeated, Do the Work to Overcome It'' episode resources Follow Chris Williams on Facebook and Instagram.

Lead Nurturing 40

Lead Nurturing CRM Survey Social Media 40