article thumbnail

WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Inaccessible.

article thumbnail

5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emerging Sales Signals: 5 Trends to Consider in 2021

Crunchbase

While it’s impossible to predict what 2021 and the years beyond may bring to sales, assessing the confusing marketplace in 2020 does give us some useful insights to use as a launchpad. Here’s what we discovered for 2021. Channels in the sales playbook are evolving. Get ready for the sales signals of 2021.

Trends 98
article thumbnail

How to be Effective with B2B Email Marketing in 2021?

Pipeliner

After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. All you need to know is the channels of communication for making the most out of your marketing campaigns. Yes, this is the quickest and most effective communication and data transmission channel?

article thumbnail

The Phrase of the Year Is Seller Access

No More Cold Calling

Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” Now it’s really falling short. Problem solved.

Referrals 323
article thumbnail

15 Sales Statistics That Will Change How You Think About Revenue In 2021

Sales Hacker

Best Sales Statistics to Know in 2021. Still curious which sales trends will be on the rise in 2021? And with many companies planning to stay remote into 2021 (and some fully remote indefinitely), knowing how to navigate remote selling isn’t optional anymore. Your decision-makers are probably younger than you think too.

Revenue 125
article thumbnail

Tap into the full potential of personalized content — at scale

Showpad

Each interaction is an opportunity for a seller to add meaningful value and build trust with the buyer — an opportunity that marketers should pay attention to and leverage as a channel for their messaging. 65% of decision makers say sales content does not show an understanding of their specific business needs.

Scale 52