Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

Intent Data 130

Intent Data Intent Account Data 130

SBI Growth

JANUARY 11, 2013

One challenge is to close more key accounts. Here’s how: Add the " L ook-to-Book" ratio to your key account Win/Loss Analysis. He can ensure his top salespeople attend key account sales calls. More sales leaders on appointments with large prospects equals more large accounts sold. What’s the “Look-to-Book” Ratio?

Account 297

Account Closing Analysis Coaching 297

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account 89

Account Retention Analytics Vendor 89

No More Cold Calling

OCTOBER 12, 2017

Account based selling is an art, not a science. Attracting key accounts is the #1 challenge for account based selling teams. (No Account based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then need to be mapped to the buyers’ processes.

Account 278

Account Cold Calling Segment Buyer 278

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. To target your key accounts, you must develop an Ideal Customer Profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

No More Cold Calling

JULY 20, 2017

Twenty years ago, I would have told you referrals couldn’t possibly be more important for account based sales development. Too many account based selling teams over-rely on technology to reach their prospects. The goal of account based sales development is to land and expand within named accounts. I was wrong.

Account 285

Account Referrals Lead Generation Cold Calling 285

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. When your deal closed? Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

SEPTEMBER 7, 2021

To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards, a direct mail campaign , holiday cards, handwritten notes, buy one/get one offers, or a free 30-day trial. Scenario Towards the end of the month, quarter, or year, sales teams want to get as many deals finalized as possible.

Closing 130

Closing Direct Mail Lead Rank Lead Scoring 130

No More Cold Calling

JULY 13, 2017

If sales close, you win. Then why are so many account based selling teams given revenue targets and let loose? Calls with their sales managers become about justifying why prospects should be in their pipelines in the first place, and discussing ways these account based sales reps can accelerate the buying process. Get metrics.

Account 287

Account Referrals Cold Calling Ideal Customer Profile 287

Zoominfo

SEPTEMBER 7, 2021

Scenario A closed-lost opportunity doesn’t mean “closed forever.” For example, using website tracking software, you may discover that a closed-lost account recently visited your product page. This is the perfect time to take action and go back to the account about their renewed interest in your product.

Closing 100

Closing Campaigns Software Software 100

SalesFuel

APRIL 24, 2024

Leah Harrelson, an account executive from Spectrum Reach , has won multiple Sell Smarter awards over the years. So, when she submitted a story about reaching out to a local automotive dealer, it was no surprise she was able to use AdMall to close another big sale. and closed the annual campaign for $62,000.

Automotive 52

Automotive Closing Hiring Ideal Customer Profile 52

RAIN Group

MARCH 24, 2021

But that’s all in the hands of the key account team now. The good news is that key accounts are 60% to 70% more likely to close compared to the 5% to 20% likelihood of selling to a new client.

Account 140

Account Closing Company Customer 140

The Pipeline

FEBRUARY 12, 2019

Salespeople are preoccupied with closing; makes sense, that seems to be where the pay-off is for everyone, at times even the prospect. However, the biggest challenge most sales organizations have is not closing but opening. One challenge is that most salespeople do not know what they “need” to close to make quota.

Closing 292

Closing Quota Proposal Face-to-face 292

Emissary

FEBRUARY 1, 2023

Sales account planning has been in practice for 30+ years. So most technology organizations have an account planner floating around somewhere. This guide is for sales and enablement leaders who are standing up, or refining, an account planning discipline. But whether these plans yield results varies broadly.

Enterprise 96

Enterprise Enterprise Account Decision Maker 96

Hubspot Sales

NOVEMBER 20, 2023

In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. But where should you start implementing AI in your specific account executive role? Account executives can spend hours on end researching prospects. AI Tips and Tricks 1. Leverage AI-powered lead scoring.

Account 74

Account Lead Rank Lead Scoring Ideal Customer Profile 74

Zoominfo

MAY 7, 2021

The nickname was his team’s way of both cheering him on and also playfully acknowledging the elephant in the room: He wasn’t closing any deals (or, in other words, he — despite his last name — “was not yet a lion”). Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal.

Closing 246

Closing Commission Licensing Hiring 246

Janek Performance Group

OCTOBER 25, 2023

In B2B selling, we often focus on new accounts. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. Sellers make assumptions.

Account 62

Account Survey Analysis Scale 62

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts.

Account 130

Account Lead Rank Ideal Customer Profile Decision Maker 130

Pipeliner

JANUARY 20, 2021

Today’s guest in Expert Insight Interview is Mike Maynard, and he discusses how account-based marketing can contribute to closing big sales deals. The post 🎧 How Account Based Marketing Helps Close Big Deals appeared first on SalesPOP! Visit us on Apple Podcast You can also find SalesPOP!

Account Based Marketing 52

Account Based Marketing Account Closing Marketing 52

No More Cold Calling

SEPTEMBER 28, 2017

Every salesperson in their right mind wants to grab every possible tool to accelerate account based sales development, look smarter, shorten prospecting time, and score meetings with decision-makers. Artificial intelligence is the perfect account based sales development tool, or is it? No other prospecting strategy comes close.

Account 245

Account Lead Rank Lead Scoring Referrals 245

DiscoverOrg Sales

SEPTEMBER 4, 2018

Closing should be a win for both sides. Hubspot details this sales closing technique with a few questions: Ask your prospect: “Think of a scale of 1 – 10, where 1 is ‘I would NEVER buy from you’ and 10 is ‘I wish you sold more so I could KEEP buying from you!' Being OK with Walking Away. Van Leuven agrees.

Closing 286

Closing B2B Decision Maker Discount 286

No More Cold Calling

JUNE 22, 2017

They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Account-based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then needs to be mapped to the buyers’ processes. Identifying and Focusing on Strategic and Major Accounts.

Account 291

Account Strategy Ideal Customer Profile Hiring 291

Zoominfo

OCTOBER 5, 2021

Scenario To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards or targeted direct mail. Sending a gift is a gesture of goodwill to your buyer and shows your appreciation for their future business.

Closing 100

Closing Direct Mail Lead Rank Lead Scoring 100

Sales Hacker

MARCH 15, 2021

They ditched the traditional sales methods and tactics to move towards an account-based approach. You’ll learn how to focus your team’s efforts on in-market accounts and how to use intent data to prospect more efficiently than ever.

Account 74

Account Closing Intent Data Strategy 74

Pipeliner

MAY 12, 2023

I’m often asked how I define enterprise selling versus selling into small and medium-sized accounts. So, I define enterprise selling in terms of the unique pains and challenges that selling organizations face in seeking to do business with large accounts. But the payoffs of winning major account deals are huge.

Account 98

Account Enterprise Enterprise Insurance 98

Hubspot Sales

MAY 24, 2023

A closing call is like the finish line of a marathon. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. The closing call is all about controlling the controllable. In this article: What is a closing call? Why is the closing call so important?

Closing 102

Closing Proposal Call-back Vendor 102

Hubspot Sales

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

Hiring 80

Hiring Account Retention Report 80

No More Cold Calling

DECEMBER 14, 2017

A sales VP was frustrated with her account based sales team, as they relied almost exclusively on technology for generating sales leads. She finally asked her team: “Did you ever close business over email?” He went, and as you might have guessed, he closed the business. In fact, new research shows it’s not even close.

Account 228

Account Face-to-face Decision Maker Social Media 228

Pipeliner

JANUARY 21, 2021

Although account-based marketing has always existed in some form, technology innovation has made it easier to target marketing activities to individual accounts. In this Expert Insight Interview, Mike Maynard discusses the benefits of account-based marketing regarding big sales deals. How to prepare for taking larger accounts.

Account Based Marketing 52

Account Based Marketing Account Closing Video 52

MEDDIC

MARCH 28, 2024

If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. Here’s what a strong review process entails: Three Whys from Sales Wins: Ask the champions within the accounts you closed: Why did they sign anything? Why did they sign now?

Enterprise 52

Enterprise Enterprise Account B2B 52

SalesHood

JANUARY 8, 2022

Strategic account planning is incredibly powerful! Effective account planning not only helps close bigger deals faster but most importantly, helps establish amazing relationships with customers that will carry on for years.

Account 116

Account How To Closing Sales 116

No More Cold Calling

JUNE 15, 2017

It was 20 years ago, when I was working as an account-based sales rep , and I lost the biggest deal of my career. I was so close to nailing a million-dollar deal—something no one in my company had ever done. We had a stellar account-based selling team. How Account-Based Sales Reps Win When They Lose. I knew everyone.

Account 257

Account Referrals Sales Qualified Lead Lead Generation 257

Mixmax

MARCH 14, 2024

In this exclusive interview with Mor Assouline , Founder at FDTC , he shares important KPIs account executives should be tracking, new sales trends to look out for, his thoughts on cold calling, actionable tips to close more demos, and an email framework that works for nurturing prospects.

Cold Calling 52

Cold Calling Closing Trends Account 52

Hubspot Sales

MARCH 16, 2023

Account executives work a fast-paced job that requires talent and discipline. In this post, we'll provide our best account executive interview questions to help you land your next interview — and get closer to that offer letter. General Account Executive Interview Questions Expect the interview to start with simple questions.

Account 91

Account Hiring Remedy Education 91

Alice Heiman

MARCH 7, 2023

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! A typical B2B sales strategy relies on Sales Development Reps (SDRs) making cold calls or cold emails to try to set up an appointment for an Account Executive (AE) to deliver a sales pitch.

Referrals 131

Referrals Top of Funnel Closing Strategy 131

Close

FEBRUARY 1, 2024

Unlock key account management strategies to strengthen your key customer relationships, maximize customer loyalty, and close more deals.

Account 52

Account Customer Loyalty Maximizer 52