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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Account 181
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Land the Big Fish: How Digital Marketing Agencies Can Leverage Account-Based Marketing (ABM)

BuzzBoard

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). This not only enhances client satisfaction but also increases opportunities for upselling and maximizing profits.

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Join the 2020 Sales Performance Study

Miller Heiman Group

Whether capturing new leads, closing new accounts, extending their penetration of new business units within existing customers or increasing their win rates, sales leaders set lofty goals and hunt for the methodologies, tools and processes to help them attain their objectives. Take the 2020 Sales Performance Survey.

Study 88
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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Who are your best customers?

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How to Supercharge Your Account Planning

Janek Performance Group

As such, they often prioritize new accounts. This makes effective account planning essential. With account planning, you identify and target potential sales opportunities within existing accounts. But with account planning, sellers build on the confidence and security they have already established.

Account 62
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When to Walk Away From the Big Deal - Case Study

SBI Growth

Specifically – when to walk away from an opportunity. However, sometimes it has to be done (whether in the best interest of the account, the customer, or your own organization). Later in the article I share a tool to assist those currently in this dilemma. The hardest part was stepping over the sales rep’s “opportunity DNA”.

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Break Into Your Dream Account: The Golden Retriever Mindset

Sales Hacker

Out of that list, we need a few things: Short term opportunities (what can close in-quarter?). Long term opportunities (what am I setting up for next quarter?). Still, we need to balance that out with opportunities that will keep us at quota. So when our dream accounts had someone tell us no, we wouldn’t waver.

Account 98