How To Boost Client Retention – Without Customer Service or Account Reps
Sales and Marketing Management
MARCH 4, 2018
What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. Assign employees who do the actual client work, including marketers, to interact directly with customers – eliminating or greatly limiting involvement of customer service or account representatives.
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