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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. Assign employees who do the actual client work, including marketers, to interact directly with customers – eliminating or greatly limiting involvement of customer service or account representatives.

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Why CEOs Are Failing Account Based Sales Reps

No More Cold Calling

You don’t hear that phrase very often anymore, but account based sales reps still carry a bag. They’re expected to land and expand within their named accounts. Account based sales reps are the only feet on the street anymore. Development Philosophy: You subscribe to “one and done” training. environments. Congratulations.

Hiring 214
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7 Habits Of Highly Successful Key Account Managers

MTD Sales Training

When we work with Key Account Managers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. Here are seven habits that the best ones we’ve studied consistently apply to gain great results. They align KAM activities to meet accounts’ needs and expectations.

Account 189
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[STUDY] Bridging the Great B2B Vendor-Buyer Divide

DiscoverOrg Sales

Get the entire FREE study: 30 Ways to Get Inside the Mind of Your Target Buyer. Pushy salespeople quickly alienate prospective buyers because they don’t develop rapport. Here’s how buyers in our study answered the question “When I don’t connect with a salesperson, it is because…”. They are too pushy. And know your product.

Vendor 145
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Why Your Account Based Sales Team Will Never Be Good at Referrals

No More Cold Calling

When I read a checklist of account based sales development strategies that omitted referral selling, I asked the creator why. There are no shortcuts to account based sales development, and no technology solution replaces building trusted relationships. They need to be trained in how to ask for referrals successfully. Here’s why.

Referrals 279
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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. Some of the top include: Lead Generation and Qualification Prospect identification Lead qualification Effective BDRs excel at identifying potential leads within target markets or industries.

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100 Case Study Interview Questions [Updated for 2018]

Hubspot Sales

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.