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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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57 Essential Multichannel Marketing Statistics

Zoominfo

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 189
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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

The shift to customers preferring the digital channels over dealing with sales people. We advertise, promote, we package products so they visually “leap off the shelves.” Retail stores, usually don’t have a lot of staff focused on helping the customer buy. Buyers have been doing this for decades, if not longer.

Retail 122
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50+ Essential Multichannel Marketing Statistics

Zoominfo

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 100
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The 2020 sales and marketing tips for startup owners

Salesmate

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. For instance; You might tell a prospect that your product or service is cheaper than the competition. He went against the popular belief that a retailer in an area with a concentrated population will fail.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. Fully functional sales and marketing teams will be needed to navigate the shift in customer behavior and new emphasis on digital channels. A cold reach out during a tense situation could alienate the prospect forever.

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Real Results: Inspiring Digital Marketing Success Stories for Small Businesses

BuzzBoard

With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging. One such motivating example is Johnny Cupcakes, a retailer that crafted a unique brand persona through innovative and consistent social media engagement. The outcome?