Miller Heiman Group
APRIL 14, 2020
According to research from the IBM Institute for Business Value and the National Retail Federation , 71% of consumers shop in “micromoments”—whenever the impulse strikes—and often while they are doing something else, such as taking a break from a work project, eating lunch or even running on a treadmill.
Zoominfo
AUGUST 3, 2022
During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.
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Zoominfo
JULY 22, 2018
Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.
Partners in Excellence
APRIL 12, 2022
The shift to customers preferring the digital channels over dealing with sales people. We advertise, promote, we package products so they visually “leap off the shelves.” Retail stores, usually don’t have a lot of staff focused on helping the customer buy. Buyers have been doing this for decades, if not longer.
Zoominfo
DECEMBER 5, 2019
Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.
BuzzBoard
FEBRUARY 28, 2024
For instance, a modest fashion retailer used an email marketing campaign to distribute personalized content to select consumers, resulting in a significant boost in sales. Cost-effective marketing for small businesses also entails strategically utilizing various digital channels.
Hubspot Sales
OCTOBER 15, 2020
Running a retail business feels more complicated today than ever before. At heart, though, retail remains straightforward. Today, consumers expect to interact with brands via many channels. The principal aim of any retailer is to get their goods to the customers who want them. Distribution Channels. Image Source.
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