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Tracking Success: Key Metrics for Local Paid Advertising Strategies

BuzzBoard

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.

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How DOOH Advertising Makes the Biggest Creative Impact

SalesFuel

Stop putting your client’s advertisements where consumers expect to see them and ignore them. Put them where they stand out and have little to no competition. In short: Stop ignoring the influence of DOOH advertising. Retail Touchpoints also adds that your clients DOOH advertising should tie into your client’s entire campaign.

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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

What is Competitive Intelligence? Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. How to Get Started with Competitive Intelligence. Identify Your Goals.

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The Unique Opportunities Sports Marketing Offers

Pipeliner

Your business needs to try new things to stand out and build brand awareness and recognition in a competitive market. This presents a huge opportunity for businesses of all sizes and types to market to a large and varied audience. There are less obvious reasons to use sports for marketing opportunities. Advertise in the Arena.

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Best Digital Ad Platforms for Local Business Growth

BuzzBoard

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Digital advertising platforms are a key player in this transformative journey.

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Brainstorming the Problems and the Opportunities!

Pipeliner

The collaborative process of creatively solving problems is generally credited to Alex Osborn , a US advertising executive. He figured out that in dealing with the multitude of problems in such major accounts, a process could be a huge competitive advantage. By helping you to creatively focus not only on problems but opportunities.

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Sales Tips: 7 Best Practices to Increase Competitive Win Rates

Customer Centric Selling

Here are seven best practices you can apply to increase competitive win rates for your company. Increase Competitive Win Rates. Make sure you’re well aligned in the opportunities you’re pursuing in terms of your company’s background and expertise. Understand ratings for your firm and vertical.