Trending Articles

article thumbnail

Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace

Sales and Marketing Management

In the world of digital marketing, thumbnail images serve as mini billboards for your content. Elevating your thumbnail game is not just about getting noticed; it's about conveying your message compellingly and succinctly at first glance. The post Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace appeared first on Sales & Marketing Management.

156
156
article thumbnail

Why White Space Analysis is Critical to Account Growth

SBI Growth

Boost revenue by using white space analysis to identify unmet demand in existing accounts. Selling to current customers has a 60-70% success rate.

Account 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time for Closing Arguments

Understanding the Sales Force

In case you have been vacationing in a cave, there has been a controversial trial taking place in Manhattan and earlier this week the Jury heard closing arguments. In a jury trial, closing arguments can take several hours or even days! You would think that Closing Arguments would have much in common with the Closing competency in sales but that’s not the case.

Closing 203
article thumbnail

Managing Positive Churn is Not the Answer to Improving Commercial Productivity

SBI Growth

CEOs have set the stage for success in 2024 with a solid growth strategy, but they need their talent to be ready to execute on revenue capture opportunities. They think they have the secret to improving commercial productivity: managing positive churn. However, our surveys reveal that there is more to managing our hires and getting the experts on board; CEOs must also overcome longer ramp times and create sustainable growth for the road ahead.

Churn 177
article thumbnail

The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

article thumbnail

Raising the Bar - Take Responsibility

Anthony Cole Training

“Did I hire my salespeople this way or did I make them this way?” This is the question every sales manager must ask. Fixing performance problems always starts with Standards and Accountability.Accountability means taking responsibility for outcomes – good or bad. A sales leader’s primary responsibility is to put the BEST team into the marketplace.Much like a general manager in sports, a director of a theatre company or an orchestra leader of a symphony, you have a job and a responsibility to hir

Hiring 156

More Trending

article thumbnail

Leadership is The Key to Succeed

Steven Rosen

In markets where competition is fierce, and evolution is rapid, the demands on sales teams to not only meet but exceed expectations are greater than ever. While daunting, these challenges offer a unique opportunity to redefine leadership strategies that are crucial for staying ahead. Adopting a new leadership approach – specifically BOLD leadership – becomes essential as organizations experience significant shifts in structure, product lines, or leadership roles.

article thumbnail

Reduce Churn and Drive Renewals with Customer Success Alignment

Force Management

Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. Capturing that value after the initial deal is essential for driving recurring revenue and expansion opportunities within accounts.

Churn 128
article thumbnail

Growth Risks 2024: B2B Buying Behaviors are Evolving

SBI Growth

An improving economic outlook for 2024 presents a golden opportunity for CEOs to capitalize on rising demand: 87% of surveyed CEOs see growth as a core element of their value creation strategy this year. However, buying behaviors are also changing, and not all companies are prepared to overcome the new challenges created by a dynamic buying environment, slowing growth and potential revenue capture.

156
156
article thumbnail

Everyone is an Expert in Something: Embracing Your Unique Knowledge

Fill the Funnel

In today’s fast-paced world, the value of experience and expertise is more significant than ever. Each of us has a unique journey filled with experiences, challenges, and lessons learned. Whether it’s a professional skill, a hobby, or a life lesson, we all possess knowledge that others can benefit from. This idea—that everyone is an expert […] The post Everyone is an Expert in Something: Embracing Your Unique Knowledge appeared first on Fill the Funnel com.

article thumbnail

Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

article thumbnail

Unlocking Growth Potential: The Dynamic Landscape of Sales Intelligence

Sales and Marketing Management

Sales intelligence is an emerging and crucial tool that comes to the rescue of firms in the quest for sustainability. A look at the dynamics, trends, challenges and prospects shaping the sales intelligence market. The post Unlocking Growth Potential: The Dynamic Landscape of Sales Intelligence appeared first on Sales & Marketing Management.

Trends 156
article thumbnail

Celestial Navigation And Sales Leadership

Partners in Excellence

When I was a kid, my father taught me how to sail. At first I sailed in racing dinghy’s never far from the shore. In high school, we graduated to cruising boats. While we never intended to do oceanic cruising, but the shoreline was beyond sight, and one of the challenges was knowing where we were and if we were going in the right direction. My dad’s solution to this was to teach me celestial navigation.

article thumbnail

Overcoming Challenges in Converting Prospects

The Center for Sales Strategy

Salespeople, even great salespeople, sometimes have trouble closing the deal. Getting to yes is often the hardest part of the sales process. How hard? As many as 57% of salespeople reported difficulty converting prospects into customers. If your team is having trouble with conversions, the first thing to do is figure out why.

article thumbnail

Mastering Conversation Starters is One of the Best Sales Strategies

SalesFuel

What do you want out of your first conversation with a potential customer? One of the best sales strategies is to structure a relationship. Additionally, you can gain valuable insight or instill a sense of trust. Whatever your goal, you must realize that conversation is not a competition. However, improving your skill at initiating a conversation is.

article thumbnail

Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

article thumbnail

How to Use Email Marketing Campaigns for Business Growth 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. This is understandable, as they’re compelling marketing tools that generate excellent exposure for businesses, thus increasing their profits and helping them reach wider audiences.

article thumbnail

Major Considerations Before You Dive Head First into Investing in AI Technology for Your Sales Team

Salesfolks

While AI holds significant promise for transforming sales processes, you should carefully consider whether to invest in AI technology by understanding the potential benefits with the risks and costs. Doing so will help ensure that any AI implementation is successful and aligns with your overall business strategy.

Benefit 100
article thumbnail

Passive Income, Side Hustle — or Both?

Grant Cardone

Many entrepreneurs I meet ask how to earn passive income or to start a side hustle — and which is best. Yes, multiple streams of income is the way to build lasting wealth. However, the answer to the above question is not so simple… You need the same business know-how to make either strategy work. […] The post Passive Income, Side Hustle — or Both?

Meeting 90
article thumbnail

How to Update Your Transactional Selling Strategy

SalesFuel

While a popular strategy, transactional selling shouldn’t be a seller’s sole approach. It can be successful, but it doesn’t always align with today's buyers. And it isn't very sustainable. Still, some elements of this style can have a place in modern sales, but sellers need to do more. Combining this type of selling with a more consultative approach will win over prospects and lead to new business.

Strategy 105
article thumbnail

Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

article thumbnail

GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO at HYCU, a series B, venture capital-backed data protection SaaS company.

Revenue 94
article thumbnail

Ways to Effectively Promote a New Product or Service 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Ways to Effectively Promote a New Product or Service For any business, introducing a new good or service is a thrilling time representing expansion and creativity. However, the real difficulty is marketing it well enough to draw in your target audience and generate significant revenue.

article thumbnail

Gamification in Hiring: 5 Creative Ways to Make Recruitment Fun and Engaging

The Center for Sales Strategy

Attracting the brightest minds and best talent has become a fierce competition for organizations across all industries. However, conventional recruitment methods often fail to captivate potential candidates, leaving them disengaged and unmotivated. It's time to shake things up and inject some excitement into the hiring process. Enter gamification—the art of blending game-like elements into the recruitment experience.

article thumbnail

McDonald’s “Grandma” McFlurry is… On Trend?

Grant Cardone

Due to an alarming downtrend in McDonald’s revenue, the chain is pulling out all the stops to reverse it. The latest example is their summer campaign featuring a new McFlurry flavor… that is “Grandma-inspired.” And believe it or not, the flavor choice is meant to cash in on a Gen Z trend… The “Inspo” for […] The post McDonald’s “Grandma” McFlurry is… On Trend?

Trends 90
article thumbnail

Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

article thumbnail

7 'Under-the-Radar' Traits of Top-Selling Sales Reps, According to Sales Leaders

Hubspot Sales

We all know the “obvious” traits high-performing sales reps exhibit. I‘m sure you’ve read plenty about the value of qualities like empathy, ambition, and confidence throughout your career — but you didn't click on this headline because you want to hear more about those conventional, played-out traits. Now, did you? No, you're here for some novel, wild, “Who'da thunk it?

article thumbnail

Settling….

Partners in Excellence

This morning, clearing my inbox and feeds, I noticed a headline. It referred to the average tenure of GTM executives being 17 months… The article offered sound advice on how to deal with a career living in 17 month increments. My thought, in reading this was, “Why do we settle for this? Why do we consider this acceptable? Wouldn’t we and the organizations we lead achieve much more with longer tenures?

article thumbnail

Custom Software Can Benefit User Experience and Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Custom Software Benefits Your User Experience and Growth Your online identity is as vital as, say, your physical identity. It should be relatively unique and should stand out. For websites, the layout of the pages, color combinations, fonts, and navigation map should differ from your competitors.

article thumbnail

What Exactly Is AI? Here’s What You Need to Know

Membrain

You don’t have to work in the world of technology to know that technology is undergoing a massive shift thanks to recent advances in Artificial Intelligence (AI). Almost every major platform, from Google to Microsoft to Facebook has launched multiple new AI-powered tools, and many smaller technology companies have followed suit.

Exact 81
article thumbnail

3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

article thumbnail

What To Do If You’re Dating The WRONG Man

Grant Cardone

As we forge our own paths in life, we’re going to meet different people. Some of those individuals, however, might not have your best interests at heart. You might even find yourself in a relationship with the WRONG man. Believe me, been there and done that… In my podcast, I talk about how instead of […] The post What To Do If You’re Dating The WRONG Man appeared first on GCTV.

Meeting 90
article thumbnail

How I Use Behavior Assessments in Sales Hiring

Adaptive Business Services

While I don’t do this often (I did it constantly when I was in management), I recently hired a salesperson for a local company and I am now involved with the training of that individual. I’m not sure why companies want me to be involved in the hiring process. Well, yes I do. It’s PAINFUL and it’s a GRIND! I also secretly suspect that, if this salesperson fails, they can blame me instead of themselves.

Hiring 77
article thumbnail

10 Best Etsy Alternatives to Sell Your Crafts

Hubspot Sales

With nearly 90 million active buyers , Etsy is one of the biggest ecommerce marketplaces for vintage and handmade products. Etsy used to be my go-to source for unique crafts and gifts from independent small businesses and mom-and-pop shops. Over the years, I’ve even dabbled in selling jewelry and vintage on Etsy, so I’ve seen how the marketplace works from both sides.

Scale 82