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EU Privacy Laws: How They Differ by Country

Zoominfo

But there are other EU privacy data laws that need to be considered for marketing and advertising. A generic email address doesn’t relate to a specific person — for example, sales@zoominfo.com Are soft opt-ins allowed? An email address that was obtained from the individual in connection with a prior sale of goods/services.

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Automate Your Way to Success: Building High-Converting Lead Nurturing Email Workflows for Agencies

BuzzBoard

Email workflows tailored to the customer’s journey take email interactions beyond mere advertising. For sales experts in digital marketing agencies, understanding these lead-nurturing workflows is integral to succeed in an aggressive landscape. These analytics assist in refining and enhancing your strategy for better outcomes.

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4 Ways to Find Your First Customer

Hubspot Sales

If the difference between a hobby and a business is making sales to customers, then how do you make the transition? This exercise provides valuable insight into what kind of customer you’re looking for. With the findings from that exercise in mind, use the following tactics to get in touch with your first customers.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically. The right tools are essential. But how do you do that ethically?

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Bringing Our Customers New Training & Coaching Advancements

Highspot

With organizations spending $2,020 per rep a year on training, it’s unsurprising that 95% of sales leaders reported that sales training is the most important form of enablement for their teams, according to CSO Insights. Sales trainers who have content in an authoring tool that exports SCORM 1.2

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How to Create an Ideal Customer Profile (ICP)

Zoominfo

Besides ensuring that your existing customers are a good long-term fit, the ICP framework also helps new customers feel valued, supported, and part of your community long after the sale. By creating a general profile of an organization’s best accounts sales and marketing teams can develop measurable strategies that convert these top buyers.

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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. They focused on things like branding exercises and awareness campaigns with PR firms. Implementing antiquated advertising campaigns.

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