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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176
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Customer Service Training Software: Factors & Tools to Consider

BrainShark

The right customer service training software can help you onboard agents faster, track their learning progress, and ensure they always have access to relevant information for resolving client issues quickly. A better way to train and educate your customer service teams is to get software that’s specifically built for that purpose.

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Churn Analysis: The Ultimate Guide

Gong.io

How does one calculate customer churn? And how can the results of your churn analysis help you improve your business? What is customer churn and why is its analysis so important? . Simply put, customer churn is the number of customers leaving your product or service. Image Source ).

Churn 62
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Leveraging Data to Respond Swiftly to Customer Requests

Sales Management Plus -- SMP

SMP users can quickly get a picture of their customers with trends and analysis allowing them to respond to customer requests quickly. When a customer calls in, you can quickly provide information on that call without having to make guesses or call them back later after you have researched a solution.

Data 52
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The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

Allego

Increasingly, sales teams use it to personalize content, enhance sales training , improve onboarding, conduct competitive analysis, streamline sales communication, and more. Then there’s the other part, which is what’s called giving your new employee a persona. You can also use it to do a competitive analysis.

Hiring 62
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5 Reasons to Update Your Customer Service Training Manual in 2020

Lessonly

This two-part series explores the importance of building a customer service training manual. Part one shares five signs it’s time to refresh your manual, and part two highlights 10 topics you should consider including in your customer service training manual template for the new year. Let’s dive in!