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From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Sales and Marketing Management

Author: Frank Moreno, vice president worldwide marketing, Datawatch Marketing budgets have never been higher, but neither has marketing team turnover. In this scenario, would you place your trust in a spreadsheet generated by marketing operations or your analyst teams to help you place your bets?

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve

Analytics 246
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Your Guide to Sales Analytics + The Best Sales Analytics Tools for 2024

Mindtickle

Sales analytics is critical to achieving those goals. The good news is, you don’t have to be a statistics wiz to benefit from sales analytics. With a bit of knowledge – and the right tools – you’ll be well-equipped to leverage sales analytics to improve seller performance and grow revenue. What is sales analytics?

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Why Has Pipeliner Created a Salesforce Integration?

Pipeliner

We have programmed a seamless Salesforce integration for Pipeliner CRM. We have done this because we often come across midsize and larger companies that have purchased, onboarded, and integrated Salesforce with all of their systems at considerable cost in terms of finances and time.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. Trends in cross-channel marketing and analytics.

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3 Common Salesforce Implementation Mistakes and How to Avoid Them

Sales and Marketing Management

Author: Jay Datta Growing and evolving your organization’s Salesforce environment can unlock enormous opportunities, but getting there often proves challenging. There are plenty of other reasons why Salesforce implementations can fail (lack of input from the business, lack of end user training, minimal implementation budget, etc.),

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. What Is Sales Analytics?

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