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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

For organizations considering adapting or continuing BDR programs, take note of the following: Cost and Overhead Investment required Management overhead Hiring and training BDRs incurs significant upfront costs in terms of recruitment, onboarding, and ongoing salary expenses. 76% percent of BDRs report to sales over marketing.

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Sales Onboarding: 5 Foolproof Steps for Training New Sales Reps

Showpad

The onboarding phase that begins when a new employee in their first 30 days should focus on essential aspects of sales — identifying prospective customers’ needs, communicating effectively, understanding and overcoming objections and so on — through the lens of your unique organization. Case studies will be perfect for this purpose.

Hiring 52
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Evaluating Your Business Development Strategy

Janek Performance Group

Key Metrics for Measuring Effectiveness Measuring the effectiveness of your business development strategy starts with identifying your goals and objectives. This can reveal areas that need improvement and suggest potential remedies, like sales training and coaching. Analyze trends over time and segment data by customer or territories.

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The Sales Leader's Guide to Performance Management

Hubspot Sales

High-performing sales teams are twice as likely to provide ongoing training to reps than low performing teams. A sales performance management plan adds structure and accountability to your training process. Communicate objectives to your team and get their buy-in. Allows sales reps to build their skills.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

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Reinvent Sales Training or Risk Wholesaler Irrelevance

Allego

As you’d expect, the industry’s evolution is driving major change in the way firms train and support their wholesalers. The traditional approach to sales training, like the traditional, product-centric sales pitch itself, is wholly inadequate for the challenges facing wholesalers. Turnabout is Fair Game.